I refuse to renounce to the utopia. At present, I believe pragmatic aims are most necessary than ever.
Alex Rovira has a distinguished career in marketing, working with companies such as Yankelovich & Partners, Stanhome and Freudenberg. He has overseen a number of new products launches and designed a number of highly successful advertising campaigns.
Alex Rovira is able to offer audiences unparalleled insight into marketing and branding strategies having collaborated in a number of important international projects working with consultancies, such as McKinsey&Co., AT Kearney and Bain & Company. In the last ten years, he has developed thousands of market research and strategic and marketing consultancy projects for all types of customers.
Alex Rovira studied at ESADE, one of the most important Business Schools in Europe. He is an economist but also studied Psychology under the watchful eye of such experts as Georges Escribano, or François Tackler-Brun amongst others. He also studied psychology in Italy, France, the United Kingdom and Brazil.
In 1996 Alex Rovira founded his own consultancy. Among his customers there were a number of important Spanish companies and some of the best known NPO’s in the world including MSF, Oxfam, Red Cross, etc.
In 1999, Alex Rovira joined Salvetti & Llombart as a partner and founded together with Fernando Trias de Bes a new division focused on qualitative and ethnographic research and strategic marketing. In two years, the company grew rapidly, obtaining important clients such as Hewlett Packard, Microsoft, Sony, Morgan-Stanley, Mercedes-Benz and other multinationals.
Amongst his other clients there are a number of telecom operators including the Orange Group, Jazztel and Vodafone. His company has also overseen important projects for Nestlé, Dannon, Hewlett-Packard, Mercedes-Benz, Credit Suïsse, Winterthur, Sony Corporation, Pepsico, Frito-Lay, Moët Chandon, Bongrain, Bacardi, Chupa-Chups, and other major multinationals.
During the last years, Alex Rovira has essentially focused his career on the human capital knowledge; common to all companies, in order to have a precise understanding on how keep motivated the most important part of our companies.
As a clever communicator, Alex Rovira is now highly sought-after as a speaker by corporations from around the world eager to benefit from his expertise and know how. Alex Rovira is able to present as well in English as in Spanish.