Bob Pritchard

One of the World’s Most Successful Businessmen and Marketers

Bob Pritchard speaker

Business consultant on change and leadership. International marketer of the year. Author of 5 literary successes. Dynamic business lecturer and radio host


For over 30 years, Bob Pritchard has been consulting on all aspects of business and marketing to Fortune 500 companies, SMEs and start ups in the United States, Europe and Australasia. Bob is also a recipient of the highly prestigious “International Marketer of the Year” award as well as many other accolades.

Bob Pritchard is the author of several internationally best selling books including: Marketing Success Stories, Complex Marketing Made Simple, Kick-Ass Marketing, Sponsorship Made Simple and Kick-Ass Business and Marketing Secrets: How to Blitz Your Competition.

Bob Pritchard sits on the boards of companies in Europe, the United States and Australia providing a wealth of knowledge on everything from corporate structure, corporate culture, cost management, driving sales, expansion through franchising, joint ventures and strategic relationships, through to IP protection and implementing stock exchange public listings.

Apart from traversing the globe almost on a weekly basis, consulting to major corporations and working with small businesses to create strategic relationships internationally, Bob Pritchard is one of the leading business and marketing speakers in the world.

He is a regular contributor to television, radio, newspapers and magazines, has been featured on 60 Minutes and other television programs around the world. Bob also hosts a weekly business radio program to a global audience of over 200,000 on five continents on VoiceAmerica, interviewing the world’s leading thought leaders, entrepreneurs and SME’s.

Bob Pritchard’s experience as a speaker and trainer includes over 1,500 conferences, encompassing over 90 Fortune 500 companies in 52 countries. He was awarded the Certified Speaking Professional (CSP) designation, awarded to less than 5% of all speakers.

Known for his straight talk, simple, logical, practical outside-the-box solutions to differentiate businesses and products and drive success, Bob Pritchard is educational, funny, energetic, interactive and entertaining.

In the mid 1990’s Bob Pritchard began to share his broad international business experience by speaking to corporations and business organizations. Today, he numbers among his clients over 90 of the Fortune 500, including: Microsoft, Coca-Cola, Ford, Anheuser Busch, Morgan Stanley, Mercedes Benz, BMW, Toyota, American Express, AT&T, Alcatel, Lucent Technologies to name a few.

Bob Pritchard has also been a marketing consultant to Fox Studios and Darling Harbour in Sydney – the fifth largest Olympic Games site in history. He was Marketing Director for Formula One and implemented the “100 Years… 100 Movies” campaign for the American Film Industry.

A tireless worker for charity and Global Ambassador for Kidney Health, Bob Pritchard was recognized by Her Excellency the Hon. Ms. Quentin Bryce AO, Governor General of Australia for his work with Kidney Health. Bob is also a committee member for The Golden Stave, the Music and Entertainment Industry organization that raises funds for worthy children’s charities.

How Motivation in a Time of Disruptive Change Can Revitalize Any Business

Bob educates, inspires and motivates creating exceptional results. Change affects management and employee morale, enthusiasm, creativity, innovation, decisive leadership, productivity, profits and share price and puts companies at risk of losing pivotal people. Bob provides inspirational examples, team building and other proven success tools, but expands on it to include the tools essential for tomorrows workplace: the role that corporate culture plays in employee motivation, Interaction, innovation and inventiveness to create an environment where employees want to spend time, keep morale high, increase productivity and retain good employee.

Leadership: How Rapid Disruptive Change is Turning Leadership, at Every Level, on its Head

Traditional structures are not suited to fast changing environments, today decisions and strategies must be developed quickly by people at the coal face. This requires the management team and employees to be trusted and empowered to make timely decisions. Managers at all levels face challenges beyond their individual capabilities, requiring increased emphasis on collaboration, innovation, managing change, building relationships, working across boundaries and participation management. Relying on management competencies that worked in the past, will no longer produce the results required or necessary.

Customer Service in a Time of Disruptive Change: A Paradigm Shift in Thinking

Today’s Customer Service is totally inadequate. Traditional methods of customer interaction; gaining trust, developing loyalty and generating word-of-mouth are less relevant, yet PWC research is showing us that customer service is now even more critical to business growth, ROI and pricing strategy than ever. Bob Pritchard shows you how to embrace this change, demonstrates how proactive customer service is not about buying new technology, but requires a change in mindset and a strategy that melds traditional best practices with mobile and social platforms. He demonstrates how to effectively use location-based marketing, blogs, Twitter, Facebook, Foursquare, Instagram, LinkedIn, Yelp. YouTube and other dynamic tools to give the customer a “knock your socks off” customer experience.

Differentiation in a Time of Disruptive Change: Real "Outside the Box" Thinking

New technology, the 24/7 connected empowered customer, changes in consumer reading, listening and viewing habits, the explosion in one-on-one enabled new media, all provide unequalled opportunity to differentiate from the competition. In reality, if you are a me-too, you will lose. it’s not what you sell, but how you position yourself to sell that matters. Don’t enter into a war of features and benefits when medical research shows all decisions are initially made emotionally. Bob Pritchard shows you how to use outside the box thinking to clearly define your Consumer Purchasing Benefit and articulate your differentiation message.

Marketing in a Time of Disruptive Change: What You Know Now, No Longer Applies

The rapid change in technology, the 24/7 connected, highly informed customer, the changes in consumer reading, listening and viewing habits, the decline of traditional media and the explosion in new media, increased market segmentation and an empowered consumer have changed the game. Bob Pritchard shows you how to embrace change, demonstrates which principles that have been the cornerstone of marketing, advertising, promotion and PR for nearly a century still apply, and which do not. He also provides you with dynamic tools to give your customer a “knock your socks off” experience at every level of your business.

The Rapid Technology Tsunami Disrupting Every Industry

In the past ten years we have advanced just 1% of the technology revolution, in the next fifteen years we will advance the next 99%. Technology change will be extraordinary, industries will be disrupted. Our customers will be more informed, more connected and more socially conscious. Managing this will require a dynamic change in leadership, corporate culture and community citizenship, management, marketing and advertising and customer communication and service. Bob Pritchard shows you how to embrace this change; provide leadership, motivate employees and stakeholders, use this new technology to reach and drive consumers to purchase, become loyal customers and advocates, reduce costs and drive ROI.


In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.

The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.

Delivers step-by-step advice on how to add value to every purchase
Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
Develops critical thinking skills to push you beyond your comfort level
With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.





Internationally acclaimed success stories from the CEO of one of the world's foremost marketing companies


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Bob Pritchard