Brian Solís

Expert in business leadership and transformation, disruptive technology and new social and mobile media.

Brian Solís keynote speaker

As an analyst, he also studies how the evolution of technology, business, and culture impact specific industries based on the needs of each event. His ability to connect the dots for hosts and attendees provides tangible value and direction. And, his motivational approach leaves audiences feeling empowered.


Brian Solís is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Contact him via email.

A digital analyst, anthropologist, and futurist, Brian Solís has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Brian Solís also helps leading brands, celebrities, and startups  develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out.

His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, named as a Top 10 Business Book by Publisher’s Weekly, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Brian Solísreleased Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Brian Solís ‘s blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.

Brian Solís also hosts Revolution, a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, Shaq, Billy Corgan, and Guy Kawasaki.

Brian Solís is a regular contributor to leading business and industry publications including USAToday, Wired, FastCompany, VentureBeat, Harvard Business Review, among others. Brian is also an official LinkedIn Influencer.

As a sought-after speaker, Brian Solís actively shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of connected consumerism and digital lifestyles.

CRM Magazine named Brian Solís as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.

Business transformation/Leadership

- What’s the Future of Business
- The End of Business as Usual
- Digital Darwinism: What Killed Borders, Blockbuster and Polaroid and How to Survive
- The Race to Digital Transformation
- Building a Culture of Innovation
- Selling Disruptive Technology to the C-Suite
- The Evolution from Technology Champion to a Catalyst for Transformation
- Becoming a Truly Social Business
- Social 22, The Catch between Business Strategy and Social Media Strategy

Customer experience and Managent

- Please Meet Generation-C (Connected).
- The New P’s of Marketing.
- The Rise of Syndicated Commerce: From commerce to e-commerce to mobile commerce to social-commerce.
- The New Landscape for Customer Service
- Defining Customer Experiences.
- The Four Moments of Truth, From Google’s ZMOT to UMOT.

New Marketing

- The Future of Marketing is not about Marketing.
- Experience Architecture and Defining the New Customer Journey.
- The Human Algorithm: Redefining the Value of Data to Improve Customer Relationships and Experiences.
- The Future of Brands isn’t Created, It’s Co-Created.
- The Hybrid Theory Manifesto.
- R.R.S.: Relevance, Resonance, Significance.
- Goodbye NPS and Hello Shared Experience Value (SEV) .
- Are Businesses Anti-Social? Putting the Social Back in Social Media.
- Every Brand is Media: The Future of Marketing Starts with Publishing.
- Going Global by Going Local: Why Localization Improves Engagement.
- Digital Influence and Advocacy.
- Exploring the Interest Graph: Mapping Relationships in Social Networks to Learn What Connects Us.
- Conversion Science.

Innovation and disruption

- Conversion Science.
- Creating a Culture of Innovation.
- The Future of Television is Social.
- Can Disruptive Technology Save Journalism.
- News No Longer Breaks, It Tweets!.
- The Conversation Prism, Inside the Looking Glass of Social Media.
- The Human API: Plugging into the Future of Humanity.

Culture and Society

- The Undercurrent of a Cultural Renaissance.
- This So-Called Digital Life: Re-Evaluating the Value of Time Spent in Social Networks.
- Digital Influence: Social Capital, Social Currency and Personal Branding.
- Accidental Narcissism and the 5 Vs of “Me”dia.
- Reinventing Education: Channeling Distraction to Create Opportunities for Collaboration and Education.
- A New Era of Digital Anthropology and Behavioral Economics.

The End of Business as Usual

The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

The End of Business as Usual

What’s the Future of Business?

What’s the Future of Business explores in a fun, visual and insightful way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.

What’s the Future of Business?


Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.