Christian Majgaard

World expert in branding, marketing, and business innovation.

Former Responsible for world-wide branding, marketing & business innovation at LEGO

Christian Majgaard

Upon his Master of Science degree in Economics and Business Administration, Christian Majgaard joined LEGO’s global HQ as a market researcher, where shifting managerial assignments – including some years outside with PA Consulting – took him to global top management, heading marketing, business development, innovation and brand management in the 80’ies and 90’ies, having the entire world as work place.

As Head of Global Brand & Business Development, Christian Majgaard was creative genius and senior director at LEGO responsible for their global brand, product and campaign development of their core business (toys) as well as their theme park, media and brand licensing divisions.

As a global executive leader, Christian Majgaard championed world famous toy maker LEGO’s change from a low tech plastic brick manufacturer to a brand that thrived on technologies such as robotics and interactivity developing both company and product through applied technology.

Christian Majgaard left LEGO to help international companies develop and implement strategies for customer focused growth (brand strategy, innovation and corporate vision/identity). In 2000 he founded his own company. Christian Majgaard spends most of his time consulting, while serving on boards of major companies. He is a much demanded guest speaker all over the world, his favourite subjects being growth, core idea, business development, branding- and marketing strategy. Subjects on which he has written numerous articles as well.

Both through his leadership experience, his consultancy practise and his global record of success through innovation, Christian Majgaard is internationally recognised for adjusting corporate effectiveness through implementation of technologies and innovative strategies.

Christian Majgaard has successfully addressed change issues and applied strategy for international brands such as Motorola, Nestle and Unisys among his board level clients. His work with a major health sector client is an IMD Switzerland case study benchmark for innovation and implementation. He has maintained close relations to LEGO and their CEO is Chairman of Christian’s consultancy business.

Christian Majgaard is a renowned speaker at conferences throughout the world on creativity, implementation, innovation and strategy. He is a creative inspirator with a firm hand on analytical disciplines and strategy processes. Straight, down to earth, with high ethics.

In a recent book by Dutch/British professors Trompenaars/ Hampden-Turner, Christian Majgaard was acclaimed as one of 21 leaders for the 21 Century.