Recognized for more than 20 years as one of the world’s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric management consulting firm. The firm has clients on six continents, and Peppers has personally counseled or consulted for many of the world’s largest firms, including Microsoft, Bank of America, British Airways, T-Mobile, Merck, HP, Syngenta, USAA, Saudi Telecom, Singapore Telecom, Absa Bank and GM, among others. As a much sought-after speaker with a popular voice and vast following in the worldwide business media, Peppers is also highly regarded as a strategic thinker.
He has received many prestigious recognitions and accolades, including being on The Times of London list of the “Top 50 Business Brains,” listed as one of the 50 “most important living business thinkers” in the world by Accenture’s Institute for Strategic Change, called one of the “most influential thinkers in marketing and business today” by The U.K.’s Chartered Institute for Marketing, was selected to speak with business partner Martha Rogers at the 2013 SXSW Interactive Festival and has more than 52,000 followers on LinkedIn, being one of the 60 most followed LinkedIn members today, worldwide.
Don Peppers’ thought leadership, keynote presentations and executive workshops routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. These include:
- Building stronger customer relationships, better customer experiences, and trust;
- Balancing long- and short-term financial goals by focusing on customer value;
- Engaging employees in order to create a stronger, more competitive corporate culture;
- Stimulating innovative thinking and benefiting from new ideas within a firm; and
- Dealing with social media, customer advocacy and increasing levels of business transparency.
With co-author Martha Rogers, Ph.D., Peppers has produced a legacy of international best-sellers that collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ latest book, their ninth together, is Extreme Trust: Honesty as a Competitive Advantage (Penguin 2012). Extreme Trust chronicles how the transparency brought on by newly available interactive platforms (particularly including social media) has raised the service standard that businesses are expected to meet.
Among the other best-sellers authored by Peppers & Rogers, their first – The One to One Future (1993) – was named by Inc. magazine’s editor, George Gendron, as “one of the two or three most important business books ever written,” while Business Week called it the “bible of the customer strategy revolution.”
Prior to founding Peppers & Rogers Group, Don Peppers served as the CEO of a top-20 direct marketing agency (Perkins/Butler Direct Marketing, a division of Chiat/Day), and his 1995 book Life’s a Pitch: Then You Buy (1995) chronicles his exploits as a celebrated new-business rainmaker in the advertising industry. Prior to Madison Avenue, he worked as an economist in the oil industry, and as the director of accounting for a regional airline. He holds a B.S. in astronautical engineering from the U.S. Air Force Academy and a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School.
Return on Customer
One to One: CRM and the Future of Business
Rules to Break & Laws to Follow: Wrongheaded Thinking in the Past Century
Building Customer Relationships
CRM: Building Customer Loyalty and ROI in a Changing Economy