Gemma Cernuda Canelles

Leading in Branding & Marketing Communication.

A pioneer in research and construction of brands with a gender perspective. Top 100 Women Leaders in Spain.

Gemma Cernuda conferencias, speaker, femenino, ellas deciden
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Gemma Cernuda is a lecturer, feminist, entrepreneur, and author of 8 books. She has led the communication efforts for leading brands like “Congelados La Sirena” and has been selected three times as one of the Top 100 women leaders in Spain.

She has been named the first female member of various professional associations, such as CECOT; Gemma Cernuda was the first vice president of the Advertising Association of Catalonia and is a professor in the Master’s program in Strategic Planning at the Autonomous University of Barcelona (UAB).

Her company, Ellas Deciden, founded in 2001, is the first Female Communication Agency in Spain. Through qualitative research, Ellas Deciden analyzes what women need and expect from each industry, brand, and sector. In this regard, they have published pioneering studies on Women and Banking (Shebanking), Women and Travel, Women and Entrepreneurship, and Women and E-Commerce.

She is an opinion columnist and author of 8 books, with her latest one being “Atrapados en el feminismo,” where she invites us to rethink what feminism is, where it comes from, and where it should go. She emphasizes that it is not a concept that opposes any other, nor is it solely a women’s issue. Instead, it is an inclusive term that seeks only a better society where men and women have equal opportunities and live harmoniously.

 

In addition, she is the creator of the “GenderFilter” method and the “Decalogue+1 of Female Communication,” and has co-inspired and co-directed pioneering events in Barcelona such as ReTHINK, Women and Sports Forum, and WomenZFestival.

 

Furthermore, Gemma Cernuda is the President of the Board of Directors of Asociadis de Inversions, SL, co-founder of Flamaid (a personal device to prevent street harassment), and a Trustee of the ARED FOUNDATION with the mission of providing second chances to incarcerated women.

She has delivered over 100 lectures worldwide, including several TEDx events. She holds a Master’s degree in Communication Management from the University of Barcelona (UB), is a graduate of the Columbia Business School in NYC, and has received a scholarship for the W50 program (Women On Board) at UCLA (University of California) in the USA.

 

The Pink Tax: the feminine tax.

Communication and Branding in a feminine way.

Brand Mapping: new values to analyze traditional brands.

Women are not a segment, they are the market.

Entrepreneurship in feminine.

Success story (entrepreneur).

ATRAPADOS EN EL FEMINISMO.

In recent years, feminism has undergone a revolution through various movements such as #MeToo and others that have once again brought to the forefront the issue of gender equality. On the other hand, this has sparked a reaction in certain groups that have felt attacked, and the debate on feminism is at risk of becoming polarized, potentially preventing us from achieving its goals.

In this short book, Gemma Cernuda draws on her nearly twenty years of experience in marketing and communication from a feminine perspective, aiming to invite us to rethink what feminism is, where it comes from, and where it should go. She emphasizes that feminism is not a concept that opposes any other, nor is it solely a women's issue; rather, it is an inclusive term that seeks only to create a better society where men and women have equal opportunities and coexist harmoniously.

ATRAPADOS EN EL FEMINISMO.

ELLAS DECIDEN.

First book on marketing and communication in a feminine perspective. More than 80% of the world's purchasing decisions are made by women; however, more than 80% of the world's economic decisions are made by men. Furthermore, the vast majority of advertising companies and marketing directors in businesses are men who do not know how to effectively communicate their products and services to their primary customers: women. This agile and engaging book aims to raise awareness among anyone who has something to sell, encouraging them to learn how to communicate in a feminine way, which means offering things with language that appeals to the emotions and nature of women.

ELLAS DECIDEN.

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