Martin Lindstrom is recognised as one of the world’s leading experts on branding since defining ten groundbreaking branding rules in 1995. A visionary and an educator in the rapidly growing field of on- and off-line branding, he has written a number of best-selling books on the use of emerging techniques for building strong, international online brands.
His reputation for earning “a guaranteed standing ovation” at his compelling lectures on 360-degree branding accompanies his growing popularity as a columnist. Every week Martin Lindstrom publishes his latest observations on branding to a global audience in excess of 4 million people in over twenty countries.
Recently, in partnership with 1to1gurus, Don Peppers and Martha Rogers Phd, he published his third book. The Financial Times hailed ‘Clicks, Bricks & Brands’ as being one of the most innovative books of the year. The book has been a global success, having been translated into twelve languages and published in more than thirty countries. Martin’s next book ‘BRANDsense’ is due to be released on 19th March, 2004.
Until 2001, Martin was world-wide Chief Operating Officer for BTLookSmart, the international joint venture between British Telecom, LookSmart and the world’s largest Internet search directory company. Founder and CEO of ZIVO, Australia/Asia’s largest Internet solution company, Martin also co-founded BBDO Interactive Europe (later renamed Framfab), Europe’s largest Internet solution company.
Throughout his outstanding career, Martin Lindstrom, still in his early thirties, has provided brand-building expertise and advice to a host of leading international companies including Mars, Pepsi, American Express, Mercedes-Benz, Ericsson and Yellow Pages amongst others. He is also a member of several international boards including Wotch, Hitwise and eKit.com.
Martin Lindstrom educates and entertains with his dynamic and highly insightful presentations and is now one of the most sought-after speakers on branding at major conferences throughout the globe.