Martin Lindstrom

Internationally Renowned Author and Branding Expert

Martin Lindstrom BCC Conferenciantes
English

Martin Lindstrom is recognised as one of the world’s leading experts on branding since defining ten groundbreaking branding rules in 1995.  A visionary and an educator in the rapidly growing field of on- and off-line branding, he has written a number of best-selling books on the use of emerging techniques for building strong, international online brands.

His reputation for earning “a guaranteed standing ovation” at his compelling lectures on 360-degree branding accompanies his growing popularity as a columnist.  Every week Martin Lindstrom publishes his latest observations on branding to a global audience in excess of 4 million people in over twenty countries.

Recently, in partnership with 1to1gurus, Don Peppers and Martha Rogers Phd, he published his third book. The Financial Times hailed ‘Clicks, Bricks & Brands’ as being one of the most innovative books of the year. The book has been a global success, having been translated into twelve languages and published in more than thirty countries. Martin’s next book ‘BRANDsense’ is due to be released on 19th March, 2004.

Until 2001, Martin was world-wide Chief Operating Officer for BTLookSmart, the international joint venture between British Telecom, LookSmart and the world’s largest Internet search directory company.  Founder and CEO of ZIVO, Australia/Asia’s largest Internet solution company, Martin also co-founded BBDO Interactive Europe (later renamed Framfab), Europe’s largest Internet solution company.

Throughout his outstanding career, Martin Lindstrom, still in his early thirties, has provided brand-building expertise and advice to a host of leading international companies including Mars, Pepsi, American Express, Mercedes-Benz, Ericsson and Yellow Pages amongst others.  He is also a member of several international boards including Wotch, Hitwise and eKit.com.

Martin Lindstrom educates and entertains with his dynamic and highly insightful presentations and is now one of the most sought-after speakers on branding at major conferences throughout the globe.

360 Degree Branding: How To Make It Pay Off

Contextual Branding: Saying The Right Thing At The Right Time To The Right

Audience In A Cost Effective Way

ROI Branding; Why Isn’t My Brand Working?

Step 1-2-3 Branding: How To Build A Brand From Scratch

Branding 2010: What Can We Expect And What Will Shock Most of Us

B2Branding: The Most Cost Effective Way To Turn A Red-Line Into Black

Small Data: The Tiny Clues That Uncover Huge Trends

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…

• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Small Data: The Tiny Clues That Uncover Huge Trends

Buyology: Truth and Lies About Why We Buy

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology: Truth and Lies About Why We Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:

• New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
• Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
• How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
• How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
• What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy