Nicolas de Santis is the President & Secretary General of Gold Mercury International. His career has been devoted to the advancement of visionary leadership strategies and anticipatory governance practices. He is a global vision and innovation strategist, internet entrepreneur, regularly featured by the global media and as a speaker.
Nicolas de Santis advises companies and governments on sustainably driven corporate and brand visions, business model innovation and cultural transformation. He has focused his career on the development of foresight tools, developing new strategic vision and governance frameworks to advance the way that corporations and governments anticipate the future, in order to make more sustainable decisions and achieve long-term business growth.
Today, as a leading futurist and strategy advisor, Nicolas de Santis’s expertise includes work for leading CEOs, global brands, international organizations and governments. Prior to joining Gold Mercury, Nicolas was an internet entrepreneur, who started influential and high profile internet companies, such as opodo.com: the travel website co-owned by British Airways, Air France, Alitalia, Iberia, KLM and Lufthansa. With gross sales of over €1.5 billion, opodo has become Europe’s most successful internet travel business.
As part of his global governance work, Nicolas De Santis developed GLOGO®, The Global Governance Monitoring System, a framework to understand, organize, co-create and re-design a sustainable planet. GLOGO monitors and rates the meta trends and challenges affecting globalisation and sustainability.
As an advisor to the European Union and the European Parliament under President Baron Crespo, Nicolas de Santis has advised on key issues relating to European identity and the introduction of the Euro. BRAND EU is a newly launched project to create a brand strategy for the European Union, so that Europeans and the world can finally understand the EU and its purpose, and generate an emotional
As an early internet entrepreneur Nicolas de Santis s was one of the members of the original founding management team of OPODO, the European online travel portal where he was in charge of sales, marketing and strategy. Under his tenure, OPODO developed as one of Europe′s most successful online business launches, Nicolas was also one of the founding members and Chief Marketing Officer of beenz.com, the first internet currency.
Nicolas de Santis was also part of the team that raised $125m in capital from institutions and individuals Beenz.com Inc. was sold to U.S-based Carlzon Marketing Group in 2001.
Nicolas is a media commentator and is regularly featured in the media covering a variety of issues ranging from globalization, to branding & business model innovation, global meta-trends, European Union, global governance and sustainability. Nicolas appears regularly on CNN, CNBC, EL PAIS, ALJAZEERA, TIME MAGAZINE, WALL STREET JOURNAL, FUJI TV & The New York Times, to name just a few.