Pablo Foncillas has an extensive experience as a lecturer in the Marketing Department of IESE in several programs. He teaches in Executive Education programs, MBA and Executive MBA and is academic director of International In Company programs. Since the 1990s, he has combined his academic life with his roles as manager and consultant for several companies.
Pablo Foncillas has contributed to the growth of multinationals in different industries (marketing services, food, airlines, utilities and leisure) and countries with different positions at a local, regional, national and international level.
Throughout his career Pablo Foncillas has helped develop the commercialization of over 150 brands in more than 25 countries, either in commercial, operative, or general management capacities, or as a member of their executive committees. He has had the opportunity to manage multidisciplinary and multicultural teams in widely-renowned leading and multinational companies at their local, national, regional, or global offices. As an executive, Pablo Foncillas has worked in several sectors: marketing services (advertising, public relations, on-line marketing, media agencies, direct marketing, events, and corporate identity), airline industry, food services, utilities (gas/electricity), and entertainment. Additionally, he has carried on an intense lecturing schedule, having been invited to national and international forums, as well as to sessions of executive committees and boards of directors.
Some of the brands Pablo Foncillas has worked with include United Airlines, Carbonell, Schweppes, Port Aventura, Star Alliance, Danone, Spanair and many others Educated at the Swiss School (speaks four languages), holds a degree in Law and an MBA from IESE Business School. Currently, he is faculty of the Marketing Department at IESE. Since the 1990s, he has combined an academic life with his roles as an executive and consultant for several companies.
Currently, his areas of expertise in the academic world are the digital environment and its impact on the commercial and business models of companies, having published case studies on this subject. Other of his areas of expertise relate to commercial communication, brand development, channel and route to market in FMCG and services.
Pablo Foncillas is a regular speaker in administrative councils and board meetings and has been invited to forums such as the IATA, AEDEMO, E-Business Global Conference of Bilbao, OME and the Association of Spanish Newspaper Editors.
Pablo Foncillas also writes articles for the general and specialized press, as well as case studies. During his career he has won several EFI awards and has been a member of the jury of Effectiveness Award in 2006, the most recognized marketing award in Spain.