Rahaf Harfoush

New Media Expert; Member of Obama′s Social Media Team

Rahaf Harfoust BCC Speakers
English

Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections of emerging technology, innovation, and digital culture. She is the founder of Red Thread, a boutique consultancy and think tank that helps organizations translate innovation trends into strategic opportunities. She teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris. Rahaf Harfoush is currently working on her third book, entitled “Hustle and Float: balancing execution and inspiration in a digitally connected world.” Formerly, Rahaf Harfoush was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world.

Rahaf Harfoush is the co-author of “The Decoded Company: What if we understood our talent better than we understand our customers?”  It was published in early 2014 and was listed on both the New York Times and USA Today best seller lists. The Decoded Company explores how big data is providing an unprecedented opportunity for organizations to dramatically improve their decision making, increase their performance and, most importantly, intuitionally create happy and vibrant work cultures.

Her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,” chronicled her experiences as a member of Barack Obama’s digital media team during the 2008 presidential elections and explored how social networking revolutionized political campaign strategy.  Rahaf is a Global Ambassador for the HQ Network (a global community of 1,500 entrepreneurs under the age of 30), and sits on the Board of Directors of Taking it Global. Rahaf Harfoush is on the advisory boards of companies like EnstituteU.com, OneLeap.to & SyriaDeeply.org.  Rahaf’s writing has been featured in Wired, The Globe and Mail, Fast Company, The Mark News, Techonomy and The Next Web. She has been recognized by the World Economic Forum as a Young Global Shaper, and by the Women’s Forum for the Economy and Society as a Rising Talent for her thought leadership in the fields of digital culture and technology. In 2014, Rahaf was also named as a “Canadian Arab to Watch,” by the Canadian Arab Institute.

An engaging and passionate speaker, Rahaf Harfoush has been sharing her insights on technology and innovation since 2006, and has spoken at over 70 keynotes worldwide. She excels at making trends and research easy to understand and uses case studies, stories and anecdotes to deliver presentations that are entertaining, informative and funny

Yes we did: An inside look at how social media built the Obama brand-2010

he Obama campaign is widely credited for its unprecedented use of New Media for everything from fundraising to volunteer coordination. After intensively researching the campaign, Rahaf Harfoush had the opportunity to witness the innovation firsthand when she joined the New Media team in Chicago for three months. This book takes a comprehensive look at the campaign’s use of technology leading up to election night and explores the strategic insights that organizations can apply to their own brand. Peppered with interviews, photos and anecdotes from key members of the New Media Team, this book reveals how the combination of an unwavering strategic vision and collaborative technologies including blogs, social networks, twitter and SMS messaging, empowered a formidable online community to elect the world’s first “digital” President.

Yes we did: An inside look at how social media built the Obama brand-2010

The Decoded Company: Know Your Talent Better Than You Know Your Customers -2014

oogle amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach.

The Decoded Company: Know Your Talent Better Than You Know Your Customers -2014