Rosa María García

CEO of Siemens Spain

ROSA GARCÍA , conferencias, innvoación, estrategia empresarial
English · Spanish

Rosa María García represents the kind of self-made executives that thanks to their talent, discipline and efforts, reach the highest levels in their professional careers. With over 20 years of international experience in the IT industry, she has led highly successful organizations with a balance of strategy definition and operational execution.

In 1991 Rosa María García  joined Microsoft Ibérica and four years later she moved to the company´s headquarters in Redmond (EE.UU.), to work directly with the current CEO and President, Steve Ballmer, as Director of Corporate Strategic Projects. During that time, she designed the Microsoft’s worldwide strategy and worked with all the regional divisions to implement the company’s plans.

In 2000 Rosa María García  was appointed as Corporate Worldwide General Manager for the Partner team where she directed the Microsoft´s worldwide strategy for the diverse ecosystem of more than 640,000 independently owned and operated partner companies that support Microsoft and its customers in 170 countries. Two years later, back in Spain, Rosa María García  assumed the highest responsibility for the company in the country, President and CEO of Microsoft Iberica. During this period, leading a 700 people team, she tripled the annual revenue at the same time that increased the productivity greatly in the Iberian subsidiary.

In 2008, after six years in charge of the Spanish subsidiary, Rosa María García  was promoted to a new position, Microsoft Western Europe Vicepresident for the new Consumer & Online Division that includes different business lines: Windows Consumer, Windows Mobile, Windows Live y MSN. She was responsible for sales, marketing and operations in fourteen countries. (Spain, Austria, Belgium, Denmark, Finland, Netherlands, Iceland, Ireland, Italy, Luxembourg, Norway, Portugal, Sweden and Switzerland).

Before joining Microsoft, Rosa María García held high Management responsibilities in multinational corporations such as NEC Germany and WordPerfect Spain.

Active supporter of shared leadership, she considers that “coaching” and “mentoring” are key aspects on high performance teams. On account of her leadership capacity and recognition on her professional career, Rosa María García  has been awarded with the Executive Woman Award (FEDEPE), Executive of the year (AED) and Executive Woman Award (ASEME). She, also, has been distinguished as Executive of the Year by IT specialized magazines ComputerWorld and Computing. Rosa María is member of the Board of Directors in Banesto and BME (two IBEX 35 companies), becoming one of the most important Spanish women in IBEX corporations.

Rosa María García maintains that new Technologies must contribute to people potential’s development and help public and private institutions becoming more efficient, productive and competitive organizations. She supports the idea that we need a new innovation model that implies a bigger and better knowledge and use of technological tools.  In her conferences she avoids talking in bits and bytes terms, making, by her uncomplicated language and communications skills, understandable to any kind of audience the complexity of IT World.