Edward de Bono

The World's Leading Authority on Creative and Conceptual Thinking, Creator of Six Thinking Hats and Lateral Thinking.

Edward de Bono speaker, keynote, conferencias
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Dr. Edward de Bono is widely regarded as the world’s leading authority in the field of creative and conceptual thinking, and the direct teaching of thinking as a skill. He has authored 60 books translated into 35 languages on the topic of thinking. His sessions, are invariably sell-outs, they are sought after by business, government and education globally.

Edward de Bono was born in Malta and graduated from the University of Malta. He proceeded as a Rhodes Scholar to Oxford, where he earned his MD, and two Ph.D.’s. He has held faculty appointments at the University of Oxford, Cambridge, London and Harvard. He is the originator of the term “Lateral Thinking” which has an official entry in the Oxford English Dictionary, and the extremely popular “Six Thinking Hats” concept. Dr. de Bono has made to TV series: “De Bono’s Thinking Course” for the BBC, and “The Greatest Thinkers” for WDR, Germany. Peter Veberroth, who organised the Olympic Games in Los Angeles, and for the first time ever turned a profit, attributed his success to the use of De Bono’s Lateral thinking tools. So did John Bertrand, skipper of the successful challenge for the America’s Cup.

His corporate clients include IBM, DuPont, Prudential, Siemens, Electrolux, Shell, Exxon, NTT, Motorola, Nokia, Ericsson, Ford, Microsoft, AT&T, and Saatchi, and many more. A few recent highlights include the international Astronomical Union named a planet after Dr. de Bono in recognition of his contribution to humanity. A group of South African University professors compiled a list of the 250 most influential people in the history of humanity and included Dr. de Bono. At an International Thinking Conference in Boston, Dr. de Bono was given an award as a pioneer in the field of teaching thinking. There are 4 million references to Dr. de Bono on the Internet.

Dr. Edward de Bono is regarded as the worlds leading authority in the field of creative and conceptual thinking. A Rhodes Scholar, MD, and Ph.D. in Philosophy, he has held faculty appointments at Oxford, Cambridge, London and Harvard. He has spent the last 35 years working with business, government and education to bring about dramatic change using creative thinking tools.

He is the originator of Lateral Thinking, which is concerned with changing concepts and perceptions. He is also the creator of the very popular “Six Thinking Hats” process, revolutionising the way we organise and communicate our thinking. These formal techniques can be used deliberately in order to generate new ideas.

In his book The Mechanism of Mind (1969) Dr. de Bono first described how the nerve networks in the brain behave as a self-organising system. Although Dr. de Bono’s methods are based on a technical understanding of the brain, the methods are very simple and practical. “Powerful simplicity” is the key. He believes that the traditional emphasis on analysis, critical thinking and argument is inadequate. He puts equal emphasis on constructive and creative thinking.

Recent achievements include: The International Astronomical Union named a planet after Dr. de Bono in recognition of his contribution to humanity; a group of South African University professors compiled a list including Dr. de Bono as one of the 250 most influential people in the history of humanity; an International Thinking Conference at MIT recognized Dr. de Bono as a pioneer in the field of “teaching thinking”. There are over 4 million references to Edward de Bono’s work on the internet. 

How to Build a Creative Team The Need for Creativity in Business.

The Logic of Creativity.

The Five Stages of Thinking.

Using Six Thinking Hats™ to Harness Individual and Team Thinking.

Adding Value in Information.

Developing the Skills of Thinking.

Creating Concepts.

Using Lateral Thinking to Generate New Ideas on Demand.

How Creativity can Enhance Quality, Re-engineering and Other Change Initiatives

Focusing Your Thinking Using Direct Attention Thinking Tools (DATT)™

Developing a Creative Hit List to Identify Priorities.

Corporate Experiences: What's Working… What's Not.


Six Thinking Hats is a time-tested, proven, and practical thinking tool. It provides a framework to help people think clearly and thoroughly by directing their thinking attention in one direction at a time--white hat facts, green hat creativity, yellow hat benefits, black cautions, red hat feelings, and blue hat process.

It's a simple mental metaphor. Hats are easy to put on and to take off. Each hat is a different color which signals the thinking ingredient. In a group setting each member thinks using the same thinking hat, at the same time, on the same thinking challenge—we call this focused parallel thinking.

Six Thinking Hats is a powerful tool that facilitates productive: critical thinking, collaboration, communication, and creativity. It enables each person's unique point of view to be included and considered. Argument and endless discussion become a thing of the past. Thinking becomes more thorough.



People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful.

And being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.

In clear, practical language, de Bono shows how by applying lateral and parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and more appealing - more beautiful.



The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, current thinking cannot solve world problems because current thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel—conventional thinking—but we could all get a lot further if we used all four. De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life—both personal and business success—will improve. De Bono is the master of the original big "concept" book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.



Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.

In I Am Right, You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting. By favouring 'water logic' over 'rock logic' Dr De Bono overturns conventional wisdom, and will help you to become a better thinker and decision maker.



In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations – but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.