Melissa González



Melissa González speaker, conferencias, retail, influencer
English · Spanish

Melissa Gonzalez is a Principal at MG2, a global design and architecture firm, and the founder of The Lionesque Group, an award-winning creative strategy-design-build studio. Drawing on her success as a Wall Street executive, as well as a seasoned entrepreneur who has worked side by side with some of the fastest growing direct to consumer companies, she advises brands and retailers on how to leverage forward thinking consumer insights with innovative strategy from concept through implementation.


From digital first brands to well established global retailers, attendees of Melissa’s keynotes leave enlightened, energized and ready to put her industry insights into practice.


Continually pushing the boundaries of experiential retail, she and her team have pioneered the integration of physical environments and cutting-edge technologies, helping companies such as Nordstrom, Victoria’s Secret, and Burrow foster foundational consumer engagement and evolve their offering.

Melissa Gonzalez is the author of  “The Pop-up Paradigm: How Brands Build Human Connections in a Digital Age” and has produced more than 200 brick-and-mortar experiences across the country for both fast growing DTC and digital native brands as well as established retailers looking to think differently.


Her projects are dedicated to creating immersive moments in a way that drives ROI and helps clients convey compelling stories to their audience.


She has received prestigious recognitions including:one of WWD’s “25 Most Influential Women Leaders of 2022”, one of the ‘Top 10 Women In Design’ of the year award by Contract Magazine, was recognized as one of the Top Voice in Retail by LinkedIn in 2019, and asdesign:retail’s ‘Top 10 Retail Design Influencers of the Year’in 2018.

Melissa has also been quoted in The New York Times, Morning Brew, Forbes, Glossy, and The Wall Street Journal and is creator and host of the Retail Refined podcast which explores the in-store technology of the future.

A sought-after speaker, Melissa has presented at Shoptalk, World Retail Congress, NRF’s Retail’s Big Show, and Vogue Business Summit. When she’s not recording podcasts or dreaming up innovative retail spaces, Melissa can be found seeking inspiration in unexpected places (like skydiving from 10,000 feet).


Living in a Phygital World: Optimizing the Consumer Experience.

Learn how an omni-experience approach to brick-and-mortar retail helps brands unlock “super consumers” by bridging their online platforms to the physical world.

Via a dive into best-in-class examples of multi-channel brands and retailers strategically meshing digital commerce and brick-and-mortar retail, your audience will learn:

• How to integrate the digital landscape within physical environments.
• What the metaverse means for the future of consumer experiences.
• How Generation Z is influencing retail of tomorrow.
• Key insights around the evolution of consumers that inform the types of environments that brands should create and key metrics that illustrate the true
impact of physical retail.

Thriving as a Woman.

As the owner of multiple business as well as working and thriving on Wall Street, in a male dominated industry, Melissa understands the strength in takes to be a leader, an award-winning business owner and a woman all at the same time. In this keynote, she shares her experiences, her challenges and her triumphs. In this keynote she shares:

• How to maintain an exceptional work-life balance.
• Why failing is not your enemy.
• Understanding the nuances of timing and using them to your benefit.

Building Environments for an Experiential World: How Real Estate Can Transform Tomorrow's Brands & Consumers.

The consumer is evolving at a record pace. As a result, commercial real estate is being completely overhauled. Curating multi-use environments is helping but isn’t enough on its own to attract the brands and retailers of tomorrow.

In this session, speaker Melissa Gonzalez dives into strategies to position your company for the future of retail, including:

• How to achieve long-term value and increased NOI (net operating income) through the incorporation of experiential retail.
• How re-engineering the leasing structure for more flexible leases can work for your business.
• Learning how to define the new “white box” and how to create a holistic property experience.

The Future of Retail.

With technology advancing and reshaping today’s consumers at the speed of light, keynote speaker Melissa will lead you into the future and examine the forward-thinking trends that will impact the world of retail tomorrow. Customers want brands and retailers to know them better than they know themselves, regardless of how quickly they are evolving.

In this session, your team will learn how to leverage the key trends of today to answer the questions of tomorrow, including:

• How to create fans, not just consumers of your brand and the benefits of doing so.
• Balancing automation vs. humanization of retail.
• Rethinking the in-store format.
• Why flexible,agile store design is critical to success.
• What personalization and AI mean to the in-store experience.

Digital Transformation is not just for retail.

Technology is ever changing and your business should change with it.

In this informative talk, Melissa will share how your business can evolve along with the future of your organization’s market. You will learn:

• Learn how to leverage your client interactions to maintain brand loyalty.
• Get tips on how to enhance team think, to help your team with innovative thinking.
• Review omni-channel approaches to the client experience and how it can lead to the growth of your business.

Entrepreneurial Leaders: Unlocking the entrepreneurial spirit with in yourself and your team.

From a trading desk to leading the industry’s shift to pop-up retail, learn how speaker Melissa leverages her skill set in business and finance to transition to a more creative endeavor. As your keynote speaker, Melissa will walk you through the twists and turns of her career and how her experiences along the way constantly informed her decisions and path to success.

Topics covered in this session include:

• Why “failing” along the way is sometimes the most critical path to success, and how to learn and iterate at a quicker pace.
• Building a team that builds you and your company, the appropriate time for growth and the time to leap!.
• How to determine the right path to scale your business by understanding what you need.

The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age.

In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers?

Melissa Gonzalez, the retail strategist responsible for dozens of successful pop-ups from companies like Marc Jacobs, Ariana Huffington and J.Hilburn, has the answer. In her groundbreaking book, she explains how companies can use temporary retail to generate customer loyalty, understand new markets, test innovative concepts, and much more.

Whether you’re a business with an online presence considering a move into physical retail, or an established retail brand looking to create some buzz, The Pop-Up Paradigm will teach you:

• The 7 most important ways that your brand can benefit from a pop-up.
• Why educating and empowering your customer is often the best type of marketing.
• A window into where retail is going via the exploration of the retail tech landscape.
• Examples of the ways in which Augmented Reality, Virtual Reality, Artificial Intelligence and the Internet of Things are impacting retail.
• How to make sure you’re ahead of the curve.
• The most important things to consider when launching a pop-up.

The Pop-Up Paradigm is the definitive guide to the important new role that pop-ups are playing in retail, and the perfect companion when deciding whether or not they make sense for your business.

The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age.