Miguel Herranz is an Industrial Designer, Creative Director, Design Thinking Consultant and Automotive Designer.
He is the creator of The Conceptual Nebula, an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the company’s philosophy and under a certain cultural lens.
The Conceptual Nebula is a creative process, a generator of business models and personal branding and a Strategy and Innovation Management tool to create community from the company/person’s DNA generating emotional connections.
The approach is equally valid for tackling an industrial design project as it is for developing a corporate project. It is a highly useful tool both for designing products and business models, and provides each project with a different conceptual tool, a different methodology for each project.
Miguel Herranz is author of singular industrial design projects meeting a multitude of goals and needs since 1994. He has worked on technical and conceptual projects and always with a commercial approach in any field. In relation to the conceptual automotive design, he engaged in a joint development project with SUBARU and was the designer of the Plasma 1995 supermodel that is part of the of Bernie Ecclestone’sprivate collection. He is currently focused on designing an electric car from a more conceptual approach, from The Conceptual Nebula.
Miguel Herranz is certified as a Top 50 Thought Leader on Design Thinking, Mobility and Autonomous Vehicles by Thinkers360, the world’s largest and premier marketplace for B2B thought leaders and influencers.
He has created concepts such as The Elevator Sketch (a concept similar to The Elevator Pitch, but to express an idea graphically) or The Ordered Chaos (a conceptual tool to develop projects of great formal richness in contrast to its constructive simplicity) and his vision of AI Assisted Design Thinking (a platform that uses AI, Big Data, Small Data, Social Media and Cloud to work on Design Thinking and develop business models from The Conceptual Nebula).
In addition, Miguel Herranz is the founder of soME questions for YOU, an inspirational project based on the importance of the singularity of Emotional Thinking.
He has also been a curator and exhibition designer internationally, working with institutions such as ICEX (entity of the Ministry of Industry, Trade and Tourism of Spain’s Secretary of State for Commerce) or companies such as Westin Hotels & Resorts.
He has given conferences in the USA, Japan, China and Mexico, and has given classes and workshops at Roca Madrid Gallery, IED Madrid, IED Barcelona, Polytechnic University of Valencia, Nebrija University and CEU Cardenal Herrera University.
