Guy Kawasaki

Gurú internacional sobre nuevas tecnologías y marketing

Autor de "El Arte de Empezar" - El libro para emprendedores más útil escrito hasta la fecha

Guy Kawasaki speaker, kelynote speech, conferencias

Guy Kawasaki acuñó el concepto de "evangelización de los negocios tecnológicos" como medio para atraer usuarios de productos de Apple. En unos años difíciles para la empresa fundada por Steve Jobs, el éxito de esta estrategia fue internacionalmente reconocido.


Guy Kawasaki es uno de los mayores expertos a nivel internacional dentro del  ámbito de las nuevas tecnologías y el marketing. Tras licenciarse en psicología por la Universidad de Stanford y obtener un MBA, Guy Kawasaki se convirtió en el segundo chief evangelistde software de Apple Computer, donde su trabajo consistió en  atraer y focalizar a usuarios vinculados al mercado Apple.


La misión del chief evangelist”” es, nada más y nada menos, la de cambiar nuestra actitud frente a una idea y la forma en que todos nos comportamos. El chief evangelist de una compañía ha de lograr que una nueva tecnología, idea o producto pase de ser algo minoritario a convertirse en la referencia universal, aquello que toda la competencia imita, el gadget que hemos de poseer para estar a la última.


Durante los años más complicados para la empresa fundada por Steve Jobs, su trabajo fue tremendamente valioso e internacionalmente reconocido y tras dejar Apple, Guy Kawasaki creó su propia empresa, una de las compañías de capital riesgo más importante de Estados Unidos, Garage Technology Ventures”; además de convertirse en un reconocido escritor y consultor.

Algunos de sus libros más importantes son The Macintosh Way”, “Reality Check, con sus mejores consejos sobre competitividad y servicio al ciente, o “El arte de empezar”, donde hace un recorrido por los más dispares temas: el arte del posicionamiento, el arte de hacer una presentación, el arte de escribir un plan de negocios, el arte de la austeridad, el arte de contratar personal, el arte de conseguir capital y el arte de crear una marca.

En el año 2008 lanzó “Alltop”, una web que usa el RSS para agregar, por materias, las últimas novedades de miles de webs y blogs y su blog How to change the Worldes una de las webs de estrategia más visitadas.


En la actualidad, es Chief Evangelist de Canva, una herramienta de diseño gráfico en linea y dirige la empresa de capital de riesgo norteamericana Garage Technology Ventures.


Con más de 25 años  de experiencia, Guy Kawasaki es un perfecto orador que ha impartido multitud de conferencias en diferentes universidades y que habla a la perfección, entre otros temas, sobre innovación, marketing y emprendedurismo.

El Arte de Innovar

This speech explains how to create innovative products and services using tactical and practical techniques. It is best suited for organizations that want to jump to the next curve. It is Guy’s most popular speech.

El arte de empezar

The speech about how to create a new company. It reflects the knowledge Guy has gained from Apple, starting multiple companies, working as a venture capitalist, and advising dozens of companies. His book by the same name is the de facto standard for books about entrepreneurship.

El arte de encantar

The speech explains how organizations and individuals can change people’s hearts, minds, and actions. Enchantment was a New York Times bestseller.

El arte del Social Media

Guy demystifies social media in this speech and makes social media a useful and powerful marketing tool. Many people believe that Guy’s book by the same name is the best book ever written about social media.

Las lecciones de Steve Jobs

Guy is one of the few people in the world who can credibly give this speech. He draws from his experience working for Steve and applies these lessons to business practices.

The Art of the Start 2.0

In its original form, The Art of the Start was the de-facto standard for learning how to start a company. The new version is 64 percent longer and features Guy’s latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

To wit, business plans are no longer necessary; social media has replaced PR and advertising as the key method of promotion; crowd funding is a viable alternative to investors; and the cloud makes basic infrastructure affordable for almost any new venture.

Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s an over-abundance of advice. The Art of the Start 2.0 solves that problem by distilling Guy’s decades of experience as one of the most hardworking and irreverent people in business.

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” This book will help you make your crazy ideas stick, through an adventure that’s more art than science–the art of the start.

The Art of the Start 2.0

The Art of Social Media

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Guy teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media–the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great stuff, no fluff.” You can watch a seminar based on the book here.

The Art of Social Media


The process of enchantment is not about manipulating people. Enchantment transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

The goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Guy explains all of this in Enchantment. Think of this book as How to Win Friends and Influence People (Dale Carnegie) meets Influence (Bob Cialdini) meets the Internet and social media.


Reality Check

If you use “partner” as a verb, and “strategic” describes decisions and activities that don’t make sense, it’s time for a reality check. This book is a compilation of Guy’s best wisdom, wit, and contrarian opinions in handy book form.

From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.

This is a sampling of the Reality Check’s topics:

How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Reality Check

What the Plus!

1987 was the last time Guy wrote a book about a product (The Macintosh Way). After using Google+ for a few months, he felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ so useful and how to make it work for you.

This is what the experts said about What the Plus!:

“We didn’t expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!” Vic Gundotra, former Senior Vice-President, Social, Google

“What The Plus is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!” Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day

What the Plus!