Guy Kawasaki

Chief Evangelist of Canva, a Graphics-Design Online Service; Former Advisor of Motorola Business Unit of Google and Chief Evangelist of Apple

Bestselling author of "The Art of Start"

Guy Kawasaki speaker, kelynote speech, conferencias

Guy gives over fifty keynote speeches per year. His clients include Apple, Nike, Gartner, Audi, Google, Microsoft, and Breitling as well as dozens of trade associations. His topics include innovation, enchantment, social media, evangelism, and entrepreneurship.

English

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.

Mr. Kawasaki is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is due for release in March 2011.

Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Of his time with Apple Computer Inc., Mr. Kawasaki says, “When I saw what a Macintosh could do, the clouds parted and the angels started singing. For four years I evangelized Macintosh to software and hardware developers and led the charge against worldwide domination by IBM. I also met my wife Beth at Apple during this timeframe-Apple has been very good to me. Around 1987, my job with Apple was done. Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. I did this for two years and then left to pursue my bliss of writing, speaking, and consulting.”

Mr. Kawasaki’s in-depth knowledge of the high-tech industry combined with his years of management experience enable him to address a wide range of audiences. His particular strength is the ability to quickly understand diverse industries and incorporate his pre-existing knowledge into a highly relevant and customized speech. He routinely gets rave reviews from clients including trade associations, packaged goods companies, service providers, insurance companies, educational institutions, and technology companies. He has spoken for organizations including Nike, Audi, Wal-Mart, Sprint, Hewlett-Packard, IBM, Saturn, Stanford University, TIE, Calgary Flames, The Body Shop, MIT, Forbes, and Aveda.

The Art of Innovation

This speech explains how to create innovative products and services using tactical and practical techniques. It is best suited for organizations that want to jump to the next curve. It is Guy’s most popular speech.

The Art of the Start

The speech about how to create a new company. It reflects the knowledge Guy has gained from Apple, starting multiple companies, working as a venture capitalist, and advising dozens of companies. His book by the same name is the de facto standard for books about entrepreneurship.

The Art of Enchantment

The speech explains how organizations and individuals can change people’s hearts, minds, and actions. Enchantment was a New York Times bestseller.

The Art of Social Media

Guy demystifies social media in this speech and makes social media a useful and powerful marketing tool. Many people believe that Guy’s book by the same name is the best book ever written about social media.

The Lessons of Steve Jobs

Guy is one of the few people in the world who can credibly give this speech. He draws from his experience working for Steve and applies these lessons to business practices.

The Art of the Start 2.0

In its original form, The Art of the Start was the de-facto standard for learning how to start a company. The new version is 64 percent longer and features Guy’s latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

To wit, business plans are no longer necessary; social media has replaced PR and advertising as the key method of promotion; crowd funding is a viable alternative to investors; and the cloud makes basic infrastructure affordable for almost any new venture.

Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s an over-abundance of advice. The Art of the Start 2.0 solves that problem by distilling Guy’s decades of experience as one of the most hardworking and irreverent people in business.

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” This book will help you make your crazy ideas stick, through an adventure that’s more art than science–the art of the start.

The Art of the Start 2.0

The Art of Social Media

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Guy teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media–the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great stuff, no fluff.” You can watch a seminar based on the book here.

The Art of Social Media

Enchantment

The process of enchantment is not about manipulating people. Enchantment transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

The goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Guy explains all of this in Enchantment. Think of this book as How to Win Friends and Influence People (Dale Carnegie) meets Influence (Bob Cialdini) meets the Internet and social media.

Enchantment

Reality Check

If you use “partner” as a verb, and “strategic” describes decisions and activities that don’t make sense, it’s time for a reality check. This book is a compilation of Guy’s best wisdom, wit, and contrarian opinions in handy book form.

From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.

This is a sampling of the Reality Check’s topics:

How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Reality Check

What the Plus!

1987 was the last time Guy wrote a book about a product (The Macintosh Way). After using Google+ for a few months, he felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ so useful and how to make it work for you.

This is what the experts said about What the Plus!:

“We didn’t expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!” Vic Gundotra, former Senior Vice-President, Social, Google

“What The Plus is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!” Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day

What the Plus!