Enrique Burgos is a recognized international expert in marketing, innovation and big data. He has more than 20 years of experience, immersed in digital leadership roles, as well as in data and CRM. He has vast experience managing multi-country and multi-stakeholder projects working with global teams and agencies.
His blog, “www.enriqueburgos.com”, on new technologies, social media and relationship marketing, is one of the most valued proposals,
and one of the leading personal blogs in Spain.
Enrique Burgos is Global Director of Marketing at Elev8 Education, the leading technological educational partner for companies and governments, training and advancing people for the digital world. Its objective is to equip companies, their leaders and work teams with the knowledge and skills to take full advantage of technologies and areas such as: Big Data, Cybersecurity, Cloud, Digital Transformation, 5G Networks, Digital Marketing, Artificial Intelligence and Blockchain.
Prior to this stage, he was a member of Coca-Cola Western Europe’s core marketing team for 8 years, where he led creative and digital strategies to develop innovative digital content, social media and brand experiences across the group’s portfolio of brands, transforming the use of digital technology to accelerate growth. He also worked digitizing the purchase route and supporting the business in e-commerce and data, working on agile projects of machine learning, AI & digital transformation.
He also led Coca-Cola Western Europe’s precision and data marketing team, focused on digital strategic development and Data & CRM management across the entire Coca-Cola brand portfolio for 14 countries (GB, France, Germany, Spain, Portugal, Benelux), Nordic countries), including: CRM, data-driven marketing, DMP, database management, data analytics and SEO.
Previously, he was Marketing Director of QDQ Media, a leading company in Spain in local digital advertising and a leader in digital presence and development for SMEs and Director of Relationship Marketing for Digital Development at Unidad Editorial, the No. 1 media company in Spain.
Author of different publications on Marketing, some of the best known are “Relational Marketing: creating an effective incentive plan” or the most recent, “Marketing 2.0: social media as customer loyalty tools”.
Enrique Burgos has participated as a speaker in different events and seminars in our country, dealing with all related topics such as marketing, sales, cloud computing, social media and customer loyalty.