Amy Webb was named by Forbes as one of the five women changing the world, listed as the BBC’s 100 Women of 2020, and the Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led.
Amy Webb may not be a superhero – but she does have a powerful ability to anticipate trends and emerging technology that will disrupt tomorrow. And she can envision and help prepare for the impact they’ll have on business and society. Now she’s teaching others, including corporate leaders, innovators and governments, to do the same.
Founder of the Future Today Institute, Amy Webb is a renowned futurist and strategist. For her, it’s not simply an interest; it’s a profession and a passion. Nor is “forecasting the future” about creating fantastical scenarios. Webb doesn’t simply make speculations or predictions; her work is evidence based, drawn from mapping and modeling quantitative and qualitative data collected in the present to understand what’s coming (5-20 years from now).
Named to the 2017 Thinkers50 Radar list of management thinkers most likely to shape the future – and winner of its 2017 Distinguished Achievement Award – Webb is already making an impact on today’s Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups worldwide. Focusing on the intersection of technology, business and society, she takes a purposefully broad lens to her work. When thinking about the future, most only look at their industry and direct competitors. Amy Webb is adamant about looking at multiple, adjacent landscapes. “You have to be able to see the top of the forest in order to see where all the trees are and how they connect,” she says.
Amy Webb’s “clear, insightful and humorous” style, in writing and in speaking, makes it easy to understand why audiences are drawn to her and her work. “The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream” – Webb’s most recent best-selling and award-winning book – delves deep into her forecasting methodology.
Numerous mainstream media, including the Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, New York Times and Fast Company, have featured Webb’s forecasting methodology and her work as a futurist. Her viral TED Talk, based on her memoir, “Data, A Love Story,” has been viewed more than six million times and was translated into 32 languages.
Every one of Webb’s engagements – from keynotes to hands-on workshops – is highly customized. She uses original research and insights specific to an organization, industry or conference. And attendees typically receive a digital folder full of resources, tools, and actionable ideas to help them think like a futurist and prepare and plan for the exciting changes on the horizon.