JJ Delgado

GLOBAL CHIEF DIGITAL OFFICER, ESTRELLA GALICIA.

HEAD OF AMAZON MARKETING SERVICES FOR SOUTH OF EUROPE (2014-2017)

JJ Delgado conferencias, speaker, estrella galicia, amazon

HONORED TO HAVE LED THE DAY WITH MOST SALES IN THE AMAZON STORY” (OUTSIDE U.S). Selected Top 50 Human Behavior Experts Worldwide in 2017 and Most Talented Spanish Marketer 2015.

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Selected Most Talented Spanish Marketer 2015, JJ Delgado has helped to put the customer in the center of many  organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, and Telefonica.

Over the course of his 12+ years of experience in marketing and publications, He has gained extensive international experience in EMEA (UK, Germany, Spain & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador and Mexico).

Being a professor for ICEMD-ESIC Business School provides him an amazing forum to challenge the current marketing & customer strategy panorama. Marketing author of his recently new book: «The new digital consumer: Noriso Cube». He has published papers that clearly stretch the current way marketers understand their customers including: «How Personality affects Customer Behavior», «The 8 segments to overcome the online consumer», and «Marketing with Personality».

He is the founder and director of the #1 Neuromarketing group (Neuromarketing en Español) for Spanish countries, founder of The NORISO Cube, and co-founder of a charity organization called “24 Friends: Education for Kenya”.

As Head of Amazon Marketing Services for South of Europe, his responsibilities were to provide direct leadership to his team through developing a robust set of next-level leaders, assigning clear goals and assisting the team in crafting their plans as well as coaching and mentoring the team to be effective leaders and managers.

Recently, as Global Chief Officer in Estrella Galicia Group, his responsibilities also include  shaping the new leaders of the future, building principles and values that strengthen the org, and working on new eBusiness models that will bring exponential growth into the industry.

JJ Delgado speaks at marketing events, corporate events and networking events about Customer & Digital Strategy, Business Trends and Social Media Strategy.

The emotion behind the click

 Connect emotionally with your customers

Customer Journey Strategy

3 challenges, 3 tips & 3 opportunities from the digital customer

Marketing with Personality

Smash It!: How to Dominate the Digital Era and Make Your Business Grow Like Hell!

“Smash It” is not just a tool for pure digital companies. It can be applied to traditional companies and to companies that need to reinvent their business models in order to keep being competitive. As such, it's equally useful to all professionals that want to understand how to deliver value to their organizations in the coming years; everyone from c-level, to managers, to senior leaders, to salespeople, to beginners.

My method has already generated hundreds of millions in sales for the companies I worked for and for those that have followed my speeches, classes and read my publications.

These strategies aren't restricted to big corporations with huge marketing budgets. This unique method has been used to generate growth for businesses of all sizes.

There are 5 steps to dominate the digital Era and make your business grow like hell:

Step 1 is about the current digital landscape and how to define your strategic gap in the market. This will help you to define where you want to compete.

Step 2 is about go-to-market. Traditional
advertising is obsolete and it is time to engage with customers differently. Understanding your customer
behavior and connecting emotionally with your customers is key to achieve digital growth.

Step 3 defines a new way of management. Companies do not want to be digital, they want to behave like a digital company. Quick, flexible, innovative and with many other skills and attributes that you and your
business should achieve and make use of.

Step 4 is where everything starts. You will not achieve digital growth until you realize it is about mindset. Not only about the company mindset but also your own thinking process. Digital rebirth is the way you start a fresh new life for your business.

Step 5 is about how to define your digital leadership skills to scale up your transformation into something bigger than yourself.

Smash It!: How to Dominate the Digital Era and Make Your Business Grow Like Hell!

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