Karl Lillrud


Top 30 Business Coaches 2022 by the Nyc Journal. World´s Top 30 E-commerce Influencers. Bestselling author & entrepreneur.

Karl Lillrud speaker, keynote, retail, ecommerce
English · Swedish

Ranked 11th among the world’s top 30 speakers by Global Gurus, Karl Lillrud is a trailblazing thought leader and a captivating two-time TEDx speaker. With a remarkable career spanning over 27 years and expertise across diverse industries such as e-commerce, retail, pharmaceuticals, finance, and telecom. Karl’s profound insights into AI – Artificial Intelligence, innovation, and customer psychology make him the perfect choice for high-profile events and corporate gatherings.


Karl’s ability to captivate audiences with his forward-thinking perspectives is evident in his best-selling books, including his latest groundbreaking work «You, Me and AI» on the transformative power of AI – Artificial Intelligence.


He has been widely recognized as one of the world’s top 50 e-commerce experts and a top 30 e-commerce influencer, solidifying his reputation as a leading authority in the field.


Throughout his illustrious career, Karl Lillrud has worked with Fortune 500 companies, esteemed government agencies, and renowned organizations such as H&M, Spotify, AstraZeneca, Volvo, Tele2, TUI, Klarna and many more. His relentless dedication to understanding customer behavior and psychology has empowered him to develop innovative strategies that drive e-commerce conversion rates to new heights.

What sets Karl apart is his seamless incorporation of innovation and AI’s, Artificial Intelligence and its impact on the future of technology and its influence on our world. This in combination with his insigth in future expectations and requirements. His ability to shed light on this exciting frontier offers a fresh and inspiring perspective, leaving audiences empowered and ready to embrace the challenges and opportunities presented by the ever-evolving digital landscape.

As a speaker, Karl Lillrud’s engaging presentations and captivating storytelling skills make him an invaluable asset to any event. His unique blend of expertise, unwavering passion, and ability to inspire audiences worldwide ensures that every engagement leaves attendees armed with actionable knowledge, practical methods, and transformative tools to propel growth within their respective organizations.

Don’t miss the chance to elevate your event with Karl Lillrud’s transformative presence. By booking him as your speaker, you ensure an unforgettable experience that will equip your attendees with the knowledge and motivation needed to drive innovation, embrace growth, and thrive in the rapidly changing business landscape.

Unlocking Business Potential with GPT-4.

A Comprehensive Guide to Implementation.

In the ever-evolving landscape of AI, OpenAI's GPT-4 stands as a revolutionary language model, offering transformative potential for businesses across various sectors. This keynote will provide a comprehensive guide to implementing GPT-4 in your business, from understanding its advanced capabilities to navigating the practicalities of integration. Drawing from my extensive experience in implementing GPT-4 across diverse sectors, including the highly regulated finance sector and the dynamic e-commerce industry, I'll share insights and strategies to help you unlock the full potential of this powerful tool.

Implementing GPT-4 isn't just about leveraging its capabilities—it's also about understanding its limitations and ensuring its responsible use. This talk will delve into the do's and don'ts of GPT-4 implementation, discussing how to protect your internal secrets, ensure data privacy, and maintain compliance with regulations. Attendees will walk away with a clear understanding of how to make the best use of GPT-4 in their business, while mitigating potential risks and challenges.

Harnessing AI for Business Growth.

A Practical Guide for Getting Started.

In the era of digital transformation, Artificial Intelligence (AI) has emerged as a game-changer, offering unprecedented opportunities for businesses to innovate, streamline operations, and drive growth. This keynote will provide a comprehensive introduction to AI, demystifying its complexities and offering practical advice on how businesses can harness its power. From understanding the fundamentals of AI to identifying the right AI solutions for your specific business needs, this talk will equip you with the knowledge and tools to navigate the AI landscape with confidence.

The journey to AI adoption may seem daunting, but with the right guidance, it becomes an exciting path filled with potential. This talk will delve into the practical aspects of implementing AI in your business, discussing key considerations such as data readiness, talent acquisition, and ethical implications. Whether you're just starting out or looking to scale your existing AI initiatives, this keynote will provide actionable insights to help you leverage AI effectively and responsibly, driving business growth and staying ahead of the curve.

Driving Customer Engagement with AI.

Strategies and Best Practices.

In today's hyper-connected world, customer engagement is more important than ever. AI offers powerful tools to enhance customer engagement, providing personalized experiences, predictive insights, and seamless interactions. This keynote will explore how businesses can leverage AI to engage customers in meaningful ways, driving loyalty and growth. From AI-powered chatbots that provide instant customer service, to machine learning algorithms that deliver personalized content, this talk will provide a roadmap for using AI to enhance customer engagement.

But leveraging AI for customer engagement isn't just about implementing the latest technologies—it's about understanding your customers on a deeper level and meeting their evolving needs. This talk will delve into the best practices for using AI in customer engagement, discussing how to balance automation with personalization, ensure data privacy, and create AI-driven experiences that resonate with your customers. Attendees will walk away with actionable strategies to harness the power of AI, creating customer experiences that are not just personalized, but truly personal.

AI and the Future of Work.

Preparing for the AI Revolution.

The rise of AI is transforming the world of work, reshaping roles, industries, and economies. This keynote will explore the implications of this AI revolution, providing insights into how businesses can adapt and thrive in this new landscape. From understanding the impact of AI and automation on jobs, to identifying the skills needed for the AI-driven future, this talk will equip attendees with the knowledge and strategies to navigate the future of work.

Preparing for the AI revolution isn't just about understanding the changes—it's about actively shaping the future. This talk will delve into how businesses can foster a culture of lifelong learning, reskill their workforce, and leverage AI to enhance productivity and innovation. Attendees will gain a deeper understanding of the opportunities and challenges presented by the AI revolution, and how they can turn these into competitive advantages.

AI and Ethics: Navigating the Moral Landscape of Artificial Intelligence.

As AI becomes increasingly integrated into our lives and businesses, it brings with it a host of ethical considerations. This keynote will explore the moral landscape of AI, discussing critical issues such as bias in AI algorithms, privacy concerns, and the societal impact of AI. Attendees will gain a deeper understanding of these issues, and a framework for thinking about the ethical implications of their own AI initiatives.

Navigating the ethical landscape of AI isn't just about understanding the issues—it's about taking action. This talk will delve into strategies for addressing ethical considerations in AI, from ensuring data privacy and fairness, to promoting transparency and accountability. Attendees will walk away with practical strategies for implementing AI in an ethical and responsible manner, ensuring that their AI initiatives not only drive business growth, but also contribute to a fair and equitable society.

Leveraging AI for Innovation.

How AI Can Drive Creativity and Innovation in Your Business.

Artificial Intelligence (AI) is not just a tool for optimization - it's a catalyst for innovation and creativity. This keynote will explore how businesses can leverage AI to drive innovation, breaking down complex problems and generating new ideas. From using AI to enhance decision-making to leveraging machine learning for creative problem-solving, this talk will provide a roadmap for using AI to foster innovation in your business.

Innovation driven by AI isn't about replacing human creativity, but augmenting it. This talk will delve into the symbiotic relationship between AI and human creativity, discussing how AI can free up human capacity for higher-level creative tasks, and how human intuition can guide and refine AI outputs. Attendees will walk away with a deeper understanding of how to leverage AI for innovation, and practical strategies for integrating AI and human creativity in their own businesses.

Innovation Mindset: Cultivating a Culture of Creativity and Experimentation.

In an era where change is the only constant, fostering an innovation mindset is no longer a luxury, but a necessity. This keynote will delve into the heart of what it means to cultivate a culture of creativity and experimentation within an organization. We'll explore the power of diversity in thought, the importance of nurturing curiosity, and the role of leadership in creating an environment where innovation thrives.

But cultivating an innovation mindset isn't just about creating a conducive environment. It's about equipping individuals with the right tools and mindset to navigate the complexities of the modern business landscape. This talk will provide practical strategies for embracing failure as a learning opportunity, promoting collaborative problem-solving, and fostering a culture of continuous learning. Attendees will walk away with actionable insights to drive innovation from within, propelling their organizations towards sustained growth and success.

How to Increase Sales Online.

In the digital age, the ability to drive online sales is more than just a competitive advantage—it's a necessity. With a proven track record of increasing conversion rates for global companies by over 300%, and experience optimizing over 1000 e-commerce sites, this talk offers a wealth of actionable insights and strategies to boost your online sales. It's not just about numbers—it's about understanding the nuances of the digital landscape and leveraging them to your advantage.

The world of e-commerce is complex and ever-changing, but with the right strategies, it's possible to navigate it successfully. Drawing on extensive experience and a deep understanding of consumer behavior, this talk will provide you with the tools and insights you need to increase your online sales. Whether you're a seasoned e-commerce veteran or just starting out, you'll walk away with practical, actionable strategies that you can implement right away to drive growth and success.

Consumer Behavior.

Understanding consumer behavior is the key to success in any business. As the founder of the first online interior design store in the Nordic countries, I've had the unique opportunity to understand consumer behavior at a grassroots level. This talk will delve into the diverse and evolving world of consumer behavior, offering insights and strategies to help you stay ahead of the curve.

In a world that's constantly changing, staying at the forefront of innovation is crucial. This talk will inspire you to drive your business forward, rather than following the leaders and competitors. By understanding and leveraging consumer behavior, you can create a business that not only meets the needs of your customers but also exceeds their expectations.

Understanding Window Shopping.

In the world of e-commerce, understanding the behavior of window shoppers is crucial. With an average online conversion rate of about 3%, it's clear that not all visitors are ready to make a purchase. This talk will delve into the strategies and techniques you can use to segment your visitors, identify target groups, and ultimately, increase your conversion rate.

Window shopping isn't just a brick-and-mortar phenomenon—it's a crucial aspect of e-commerce as well. By understanding the behaviors and motivations of window shoppers, you can tailor your strategies to engage them more effectively, turning browsers into buyers. This talk will provide you with the insights and tools you need to understand window shopping in the digital age and leverage it to drive growth and success in your e-commerce business.

YOU, ME AND AI: Your comfort zone just got smaller.

Are you ready for a mind-blowing journey that will forever change the way you perceive the world? "You, Me and AI: A Journey into the Future" is an extraordinary, unmissable exploration of how artificial intelligence is poised to revolutionize every aspect of our lives. This groundbreaking work will captivate, inform, and inspire readers from all walks of life, making it the only AI book you'll ever need.

With a unique blend of expert insights, cutting-edge research, and powerful storytelling, the author - one of the world's top 30 motivational speakers and a leading AI authority - brings to life the transformative potential of AI, making even the most complex concepts accessible and engaging. This is not just another book on AI; it is a riveting and immersive experience that will leave you awestruck and eager for more.

Each chapter delves into a different facet of AI's impact on society, from healthcare and education to creativity and the environment. There's something for everyone in this compelling and wide-ranging work, making it the perfect choice for anyone seeking to understand the future of AI and its implications on a personal level.

"You, Me and AI: Your comfort zone just got smaller" is more than just a book - it's a wake-up call, an invitation to join the AI revolution, and a roadmap to navigate the uncharted territory that lies ahead. You simply cannot afford to miss this book if you want to be prepared for the extraordinary transformations AI is set to bring about.

As you stand in the bookstore, ask yourself: are you ready to embrace the future and unlock the full potential of AI in your life? If the answer is yes, then "AI and Us: A Journey into the Future" is the essential read you've been waiting for. Don't hesitate - pick up your copy now, and embark on the life-changing adventure that lies within its pages.

YOU, ME AND AI: Your comfort zone just got smaller.

Online Business Terms and Acronyms: The only complete guide.

The only complete guide to Online Business Acronyms & Terms.
This is the complete collection and detailed explanation of all relevant acronyms that you might stumble upon when you work with an online business.

Explanations and examples of business terms that are important for you to have a good understanding for, and act professional…

Apart from acronyms and terms, we also include coverage of commonly used abbreviations to make sure you have one source for it all.

All in all, this book will make sure that you stay on top of the game and be the professional you are.

Online Business Terms and Acronyms: The only complete guide.

Hacking Your Destiny.

Hacking your destiny is a book that is stuffed full with tools that will give you superpowers.

Karl has gone above and beyond in his unique storytelling style that really captures you and even transforms the many situations in the book into your own situations.

You can really feel the power of inspiration throughout the book and how the two topics of doing the impossible and empowering yourself with smart methods that Karl talks about in his two TEDx talks.

I especially love the closing page, that really summarizes the feeling that he built throughout the entire book in one sentence.

I now know I can do the Impossible and I know you can do it too after you read this book.

This book covers:

*How to do the impossible

*Gives your superpowers

*Get more out of life

*Make your dreams next days reality

*Transforming from Want-repreneur to Entrepreneur.

Being dyslexic, Karl had difficulties that he needed to overcome as a child. With a strong will and self-improvement mindset, he now stands as a proud entrepreneur, mentor, husband, and father. This book is written in a format that enables everyone to make what they read into their own experiences.

This book will give you the tools to hack your destiny.

Hacking Your Destiny.

Organizing Amazing Speaker Events.

A guidebook of the many details organizers of an event should plan for to make the visitors get most out of the event, but also to improve the brand awareness and exposure with the help of the audience. Learn from Karl Lillrud, a multi-entrepreneur, business coach and public speaker. With 23 years of experience of running fast scaling startups and as a consultant helping fortune 500 companies to understand and nourish the possibilities online to grow more efficient. While speaking at events all over the world in front of thousands of people Karl experienced mixed quality in terms of how the event was organized which made him write this book on how you create amazing speaker events.

Organizing Amazing Speaker Events.

The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live By Volume 4.

If you’re like me, you probably have 100+ business books on your shelf collecting dust. Some of them you’ve read, some of them you had hopes of reading, but life just got in the way.

Each of those books probably followed a theme and had one important underlying message to share with you. Hundreds of pages, thousands of words, but only one golden nugget of underlying wisdom.

All that reading for just one golden nugget.

Imagine if you could have one book that gave you 100 golden nuggets. Less dust. Less clutter. Just one book to always have by your side and reference whenever you need to.

Well, that’s The Better Business Book. It’s your one-stop shop for crystal-clear business advice that you can use to grow your business and live the life you’ve always wanted.

The Better Business Book is better than your average business book. That’s how we came up with the title. It consists of 100 people each sharing their most valuable business lesson. A real story from their business experience and the lesson they learned from it. Each time you read it, you will learn something new. Guaranteed.

We hope you enjoy reading this book half as much as we enjoyed creating it for you.

The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live By Volume 4.