Karl Lillrud

One of the world's TOP 30 Ecommerce and Online Business experts.

TOP 30 ecommerce influencers. Bestselling author and entrepreneur.

Karl Lillrud speaker, keynote, retail, ecommerce
English · Swedish

Karl Lillrud is known as one of the world’s TOP 30 Ecommerce and Online Business experts, generating 300% increased sales. The world’s best speakers on future, innovation and leadership for business growth online, Karl Lillrud educates your audience on subjects related but not limited to e-commerce, online consumer behaviour, internet-based business, and online strategies.


With an extensive experience from Unicorn Start-ups to Fortune 500 companies in multiple industries from Internet-based, E-Commerce, Retail, Cars, Pharmaceuticals, Government, Telecom, Bank and finance, Media and more.


With a burning interest in the growth of global E-Commerce and retail, Karl started to study customer behaviour and customer psychology to understand more about the difference between a customer and a window shopper. But also, to understand why E-Commerce conversion is around 3% as compared to the retail conversion of around 57%. Which led to the role of a speaker, where Karl is invited to speak all over the world.

He started his first business at age 16, today 25 years later he has helped organizations like H&M, Spotify business, AstraZeneca, 3, Tele2, TUI, Volvo and many more to scale their business, convert bottlenecks into opportunities and build both internal and external success factors. Karl has helped over 1000 ecommerce stores increase their conversion and market growth.

It all started back in 1996 when Karl as a 16-year-old kid started his first IT Consultant company. Just a few years later in 2001 Karl started the first Nordic online interior design store. He developed a unique ecommerce engine and growth model connected to both consumer behaviour and robot behaviour.


Since then, Karl have helped companies worldwide to operate more efficiently and generated over 300% in increased conversion for companies with a global footprint.


In addition, Karl Lillrud is a bestselling author of 6 booksand two times TEDx speaker. He has been honoured as one of the world’s top 50 ecommerce experts and world’s top 30 ecommerce influencers. He is also named as one of the world’s top 50 speakers on online growth and ecommerce, and on the Top 30 list of the best Business coaches.

As a speaker, Karl empower his audience by sharing his passion and experience to empower the audience. He makes sure that the audience have a great deal of new knowledge, methods, and tools that they can apply in their environment to make their companies grow faster than before.

Karl work globally both as an on-stage professional speaker at events but also as a professional virtual speaker, meeting your needs to make the event in the most professional way.

The Future of e-commerce.

Addressing the topic of how retails and e-commerce will look like in the coming years. PostCOVID-19 and with younger generations with new consumer behaviour and expectations change the requirements for the industry.

How to Increase Sales Online.

With a track record of increasing conversion for global companies by more than 300% and been conversion optimizing over 1000 ecommerce sites globally.

Consumer Behaviour.

He founded the very first interior design store in the Nordic countries back in 2001. That gave me an opportunity to understand the consumer at a grassroot stage, where the behaviour model was diverse and with low level of experience. Since then the world have changed, and I have stayed in the forefront of innovation and will inspire you to do the same to drive your business rather than having it follow the leaders and competitors.

E-Commerce Post Covid-19.

We have seen an amazing development in the reach for online business as a result of our limited movement due to Covid-19. Many online companies are now preparing for the backlash of the extreme growth and high cashflow. He will show you how to prepare to keep that growth rather than preparing for the backlash.

Less traffic = More sales.

Sounds impossible, some might say, but he made it possible for many of the companies he has worked with him. By understanding converting traffic and distracting data.

Understanding Window Shopping.

Why we see on an average about 3% conversion online, while not all are window shoppers. How to segment your visitors to find tagger groups and hack the conversion formula.

Online Business Terms and Acronyms: The only complete guide.

The only complete guide to Online Business Acronyms & Terms.
This is the complete collection and detailed explanation of all relevant acronyms that you might stumble upon when you work with an online business.

Explanations and examples of business terms that are important for you to have a good understanding for, and act professional…

Apart from acronyms and terms, we also include coverage of commonly used abbreviations to make sure you have one source for it all.

All in all, this book will make sure that you stay on top of the game and be the professional you are.

Online Business Terms and Acronyms: The only complete guide.

Hacking Your Destiny.

Hacking your destiny is a book that is stuffed full with tools that will give you superpowers.

Karl has gone above and beyond in his unique storytelling style that really captures you and even transforms the many situations in the book into your own situations.

You can really feel the power of inspiration throughout the book and how the two topics of doing the impossible and empowering yourself with smart methods that Karl talks about in his two TEDx talks.

I especially love the closing page, that really summarizes the feeling that he built throughout the entire book in one sentence.

I now know I can do the Impossible and I know you can do it too after you read this book.

This book covers:

*How to do the impossible

*Gives your superpowers

*Get more out of life

*Make your dreams next days reality

*Transforming from Want-repreneur to Entrepreneur.

Being dyslexic, Karl had difficulties that he needed to overcome as a child. With a strong will and self-improvement mindset, he now stands as a proud entrepreneur, mentor, husband, and father. This book is written in a format that enables everyone to make what they read into their own experiences.

This book will give you the tools to hack your destiny.

Hacking Your Destiny.

Organizing Amazing Speaker Events.

A guidebook of the many details organizers of an event should plan for to make the visitors get most out of the event, but also to improve the brand awareness and exposure with the help of the audience. Learn from Karl Lillrud, a multi-entrepreneur, business coach and public speaker. With 23 years of experience of running fast scaling startups and as a consultant helping fortune 500 companies to understand and nourish the possibilities online to grow more efficient. While speaking at events all over the world in front of thousands of people Karl experienced mixed quality in terms of how the event was organized which made him write this book on how you create amazing speaker events.

Organizing Amazing Speaker Events.

The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live By Volume 4.

If you’re like me, you probably have 100+ business books on your shelf collecting dust. Some of them you’ve read, some of them you had hopes of reading, but life just got in the way.

Each of those books probably followed a theme and had one important underlying message to share with you. Hundreds of pages, thousands of words, but only one golden nugget of underlying wisdom.

All that reading for just one golden nugget.

Imagine if you could have one book that gave you 100 golden nuggets. Less dust. Less clutter. Just one book to always have by your side and reference whenever you need to.

Well, that’s The Better Business Book. It’s your one-stop shop for crystal-clear business advice that you can use to grow your business and live the life you’ve always wanted.

The Better Business Book is better than your average business book. That’s how we came up with the title. It consists of 100 people each sharing their most valuable business lesson. A real story from their business experience and the lesson they learned from it. Each time you read it, you will learn something new. Guaranteed.

We hope you enjoy reading this book half as much as we enjoyed creating it for you.

The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live By Volume 4.