Behavioral economist Dan Ariely is “one of the 10 new gurus you should meet” according to Fortune magazine. Dan Ariely studies the way in which we really act, in contrast to how we would act if our decisions were completely rational.
The James B. Duke Professor of Behavioral Economics at Duke University, Ariely’s research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act—and why they act—in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing.
Ariely’s latest book, The (Honest) Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves, takes a thought-provoking look at our preconceptions about dishonesty and urges us to take an honest look at ourselves. Previously, Ariely released The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, which debuted at #12 on the New York Times bestsellers list and explores fascinating findings from the hundreds of “experiments” Ariely does for his research.
Ariely is also author of the best-selling Predictably Irrational: The Hidden Forces That Shape Our Decisions. In this book, Ariely presents research findings that provide new insights into human behavior that will help us make better decisions as individuals, as corporations and as a society.
Ariely received a Ph.D. in marketing from Duke University, a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill and a B.A. in psychology from Tel Aviv University.
He publishes widely in the leading scholarly journals in economics, psychology and business. His work has been featured in a variety of media, including The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR and he was interviewed for ABC’s 20/20.
As a speaker, Dan Ariely has a natural and unique talent for turning his research into vignettes that are fun, relevant and engaging, and for delivering the results in a genuinely charming, original and often comical way.