Shel Israel helps businesses tell their stories in engaging ways. He does it as an author, a freelance journalist, and occasional company advisor.
Shel Israel writes and consults on social media issues. He is co-author, with Robert Scoble, of Naked Conversations; how blogs are changing the way businesses talk with customers. His Global Neighbourhoods blog is among the 100 most popular business & marketing blogs worldwide and the bestselling book on business blogging.
Shel Israel writes and speaks on the issues of technology and culture. All his writing is focused on how disruptive technologies impact business and life.
Shel Israel, has been part of the Silicon Valley community since 1979. A self-described, “recovering publicist,” he has consulted over 100 start-ups, during his 20 years as a PR professional, which he sold to employees in 2001. During this period, he has advised such disruptive startups as Sun Microsystems, Creative Labs and the developers for PowerPoint, FileMaker, MapInfo, Virtual Vineyards, Napster, Riya, Scrapblog and more than 100 others. Still working primarily with startups, he has also advised larger companies including CNET, Wells Fargo Bank and Hitachi Data Systems on issues related to the social media.
Since July 2007, Shel Israel has been conducting the SAP Global Survey on Culture and Social Media. He has interviewed people on five continents on the evolution of social media and its impact on their respective cultures and businesses. Shel Israel has posted over 50,000 words on the subject on his blog and is currently working on an eBook reporting his findings on behalf of SAP.
He has contributed editorially to many publications and sites including Forbes, Business Week, Fast Company and Dow Jones Business.
Shel Ariel is co-author with Robert Scoble of Age of Context: Mobile, Sensors, Data & the Future of Privacyand is currently collaborating with Porter Gale on a sequel, with the working title of Pinpoint Marketing. Previously, he also wrote Naked Conversations, a seminal book on why business should use social media. On his own he wrote Twitterville, and Stellar Presentations. He currently writes The Contextual Beat column at Forbes and provides by lined editorial content to many companies of all sizes.
Shel Ariel is also a Senior Fellow to the Society for New Communications Research and is a Senior Advisor to the Social Media Club. He serves on the Board of Directors to YourTrumanShow.com, a video blogging and sharing platform.
A frequent keynote speaker, Shel Israel has addressed audiences on three continents and is regularly interviewed by the media on social media issues. He is author of “On the Edge” a monthly byline column Blogger & Podcaster magazine