Nigel Barlow

Specialist on Creative and Competitive Mindsets


Nigel Barlow is the founding director of Service Legends Limited and was also a founding director of the Tom Peters Group, a consulting business in the UK.

Always focused on the continuing development, Nigel Barlow works with organizations around the world as coach, mentor and consultant. He is Director and founder of Service Legends Limited and he was also founder and director of the division of European of the Tom Peters Consulting Group, with whom he worked closely.

Nigel Barlow  has also worked with audiences as diverse as Korean managers, German engineers, BBC researchers and producers, road rescue patrolmen, British bankers, Sun Life, Texaco Whitbread and many senior and board-level teams.

Nigel Barlow  has spent considerable time researching and writing about the deeper psychological, creative, and spiritual approaches that are necessary to build a service legend.

Nigel Barlow manages to improve the “focus” of the organizations through stimulation of attitudes, breaking rules and paradigms and developing attitudes of true leadership. He improves organizational focus by stimulating attitudes and developing leadership capabilities. Concentrating on continuous development, he works with organizations around the world as a coach, mentor and consultant.

Nigel Barlow  will help you focus so that change and improvement are achieved. At the same time you will look at the attitudes and capabilities needed to reach your new goals. A charismatic raconteur, he will stretch your thinking and open your mind to new possibilities.



Batteries Included!: Creating Legendary Service- 2001

The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and first-hand experinces why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization

Batteries Included!: Creating Legendary Service- 2001

Rethink: How to Think Differently

What does it take to re–think anything in your life? Sometimes nothing short of turning your whole world upside down. Slow down your thinking for a moment. What is your brain doing? Almost certainly trying to come up with a single right answer because then you can stop thinking about the problem. All too often we are not really thinking, but sleepwalking through life. Fresh angles on familiar problems elude us. Re–thinking is the opposite: it means seeing better or different solutions. In other words, thinking as unusual. Rethink shows you why and how.

What if today you were to . . . Buy a new newspaper? Take a different route home? Say ‘yes’ to everything your partner asks? Invent new rituals for your family? Surround yourself with beauty? Try a first take at the creative fantasy sleeping in the attic of your mind? Find a new hero? Discover more about your upbringing? Act as if anything were possible rather than yes–butting the new?

You’d be a re–thinker. Why not? There’s always a better or different solution to the way you lead your personal or professional life. Rethink will help you to stop living on autopilot and reawaken your sense of wonder, curiosity, and creativity.

Rethink: How to Think Differently

Ask for more information about

Nigel Barlow