Gemma Cernuda is a lecturer, feminist, entrepreneur, and author of 8 books. She has led the communication efforts for leading brands like “Congelados La Sirena” and has been selected three times as one of the Top 100 women leaders in Spain.
She has been named the first female member of various professional associations, such as CECOT; Gemma Cernuda was the first vice president of the Advertising Association of Catalonia and is a professor in the Master’s program in Strategic Planning at the Autonomous University of Barcelona (UAB).
Her company, Ellas Deciden, founded in 2001, is the first Female Communication Agency in Spain. Through qualitative research, Ellas Deciden analyzes what women need and expect from each industry, brand, and sector. In this regard, they have published pioneering studies on Women and Banking (Shebanking), Women and Travel, Women and Entrepreneurship, and Women and E-Commerce.
She is an opinion columnist and author of 8 books, with her latest one being “Atrapados en el feminismo,” where she invites us to rethink what feminism is, where it comes from, and where it should go. She emphasizes that it is not a concept that opposes any other, nor is it solely a women’s issue. Instead, it is an inclusive term that seeks only a better society where men and women have equal opportunities and live harmoniously.
In addition, she is the creator of the “GenderFilter” method and the “Decalogue+1 of Female Communication,” and has co-inspired and co-directed pioneering events in Barcelona such as ReTHINK, Women and Sports Forum, and WomenZFestival.
Furthermore, Gemma Cernuda is the President of the Board of Directors of Asociadis de Inversions, SL, co-founder of Flamaid (a personal device to prevent street harassment), and a Trustee of the ARED FOUNDATION with the mission of providing second chances to incarcerated women.
She has delivered over 100 lectures worldwide, including several TEDx events. She holds a Master’s degree in Communication Management from the University of Barcelona (UB), is a graduate of the Columbia Business School in NYC, and has received a scholarship for the W50 program (Women On Board) at UCLA (University of California) in the USA.
