Bruce Turkel



Bruce Turkel speaker, keynote speech, branding innovation

These three words sum up Bruce Turkel communication philosophy and style. Whether he’s helping his ad agency clients develop robust, memorable brands, keeping audiences riveted and entertained during one of his many speaking engagements, writing another compelling post for his popular blog or giving useful branding and advertising advice on a national news program, he lives and breathes this philosophy.

Bruce Turkel conveys the importance of building strong brands to his clients, audiences and readers, and shows them how to build their own brand value.

Driven to see clients enjoy greater revenue by changing consumers’ perceptions, Bruce employs a uniquely powerful combination of creativity and marketing acumen to help them make their brands more valuable. Bruce follows the fearless business approach of embracing what’s new and adopting what works in his quest to provide outstanding value for clients and audiences.

Also, Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR.

He’s authored three books on advertising; his latest is «Building Brand Value», and he’s signed with De Capo Press for his next book — «All About Them». Bruce has also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek Magazine.

Bruce Turkel is a much sought after speaker on the subject of branding and creativity. An accomplished, passionate presenter, he gladly gives audiences easy-to-follow, proven steps for building brand value. Drawing from his thirty plus years of experience, Bruce helps his audiences understand how to make their brands relevant to their customers and how to differentiate themselves from competitors.

Satisfied audiences from Bruce’s talks at MIT, Harvard, CHRIS, and TEDx, and attendees at the hundreds of corporate and industry events he’s presented at agree that the useful message, entertainment value and inspiration Bruce Turkel offers stick around long after the session is over.

All about Them.

Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.

Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.

Success today requires you to turn the lens around and focus relentlessly on your customer.

Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.

Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will learn:

How to uncover the motivations of today’s consumer.
The real leadership difference between features and benefits.
Anymore and what has taken its place.
The critical difference between content and context, and how it can multiply your sales.
The special sales secrets that are hidden in plain sight.
Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

Defining your brand.

BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.

Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”

In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

While they’re laughing, your audiences will also be learning:

The three universal branding myths that are holding your company back.
The simple difference that sets all great brands apart, and
How to develop this game-changing difference for your brand.

Building your brand value.

Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

In this talk, your audiences will learn:

Why your brand is not about your company and why understanding this matters more than anything else you do.
The critical secret to move your brand from company-centric to consumer-centric.
How to determine your authentic truth and why it’s more important than the function of your products or services.

You don´t need social media. You need a strategy.

You don’t need social media. You don’t need a website. You don’t need mobile applications. You need a strategy. But before you create noise, you’ve got to know what you’re creating noise about and why anyone should care.

Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.

Your audiences will learn:

Why an unfocused online presence is like a tree falling in a forest.
The danger of GMOOTs and how to avoid their traps.
How to build a powerful brand that will make a difference online.
How to tailor your message for each of the different social media.
How to get the most bang for your buck and increase the echo effect.

All about Them: Grow Your Business by Focusing on Others.

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

All about Them: Grow Your Business by Focusing on Others.

Building Brand Value: Seven Simple Steps to Profitable Communications.

Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations, anecdotes, and illustrations.

Building Brand Value: Seven Simple Steps to Profitable Communications.

Ask for more information about

Bruce Turkel