Erin Meyer

"No Rules Rules: Netflix and the Culture of Reinvention"

PROFESSOR AT INSEAD. “TOP BUSINESS THINKERS OF THE YEAR” BY THINKERS50. “TOP 30 HR IN THE WORLD“ BY HR MAGAZINE.

Erin Meyer speaker, conferencias, culture, netflix

In today's business world, where teams are spread across the planet and most of our communication takes place virtually, how do we work effectively in the face of cross-cultural complexity? As the information age compresses time frames and unforeseen crises such as Covid-19 destroy existing organizational structures, how do we develop a corporate or team culture that breeds ongoing reinvention? In Erin's keynotes, she explains how to dramatically increase business success by understanding - and making the best possible use of - culture in the workplace.

English

Erin Meyer is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment. She helps companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness of projects that span the globe.

Living and working in Africa, Europe, and the United States prompted Erin’s study of the communication patterns and business systems of different parts of the world. Her Culture Map framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Erin Meyer has taught thousands of executives from five continents to decode cross-cultural complexities impacting their success, and to work more effectively across these differences.

More recently Erin conducted an in-depth study with Reed Hastings, Co-Founder and CEO of Netflix, investigating the underlying principles necessary for building a corporate culture that is inventive, fast, and flexible. The results of that research were published in their new book “No Rules Rules” (Penguin Press, September 2020).

Erin publishes frequently in Harvard Business Review. Her December 2015 HBR article “Getting to Si, Ja, Oui, Hai, and Da” was the most read HBR article of 2015. She has also published in the New York Times Sunday paper, Forbes.com, and The Times of India. She has been interviewed on CNN, Bloomberg TV, the BBC, and NPR. Her case, “Leading Across Cultures at Michelin,” won the ECCH 2010 European case award for best human resources management case of the year.

 

Erin’s work at INSEAD includes directing the Leading Across Borders and Cultures program.

 

In 2019, Erin was listed by the Thinkers50, for the second time, as one of the fifty most impactful business writers in the world and in 2018 she was selected by HR magazine as one of the top 30 most influential HR thinkers of the year.

Prior to INSEAD Erin was a Director of Training and Development at HBOC and a Director of Business Operations at McKesson Corporation.

An American living in Paris, Erin began her career teaching English students in Botswana as a Peace Corps volunteer and later working with Asian immigrants in the United States. She frequently gives keynote speeches and runs seminars for organizations such as the World Bank, the United Nations, Google, Johnson & Johnson, Toshiba, Twitter, Sinopec, Gerdau, KPMG, Michelin, Deutsche Bank, Heineken, L’Oréal, ExxonMobil, Novo Nordisk, and BNP Paribas.

The Culture Map: Breaking Through the Invisible Boundaries of Global Business.

As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures, the result can be interesting, even sometimes funny, but can also lead to misunderstanding and confusion.

In this talk, Erin Meyer offers a highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team's day-to-day effectiveness.

Meyer provides a new way forward with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace. This talk will help you build a more cohesive and successful team: one that will work together to bridge gaps, transform differences into assets, and ultimately grow your business.

No Rules Rules: Developing a Culture of Reinvention.

As the information age compresses time frames and unforeseen crises such as Covid-19 destroy existing organizational methods, the most important business question of our era is "how do we keep innovating in the face of change?"

In this talk culture guru Erin Meyer explores a counter-intuitive set of principles for how to build an organizational culture for today's information age based on extensive research conducted with Netflix CEO Reed Hastings (and detailed in their new book No Rules Rules). Whether it's Freedom and Responsibility, Radical Honesty, or The Keeper Test, Meyer lays out a proven, systematic method for building, maintaining an enhancing a corporate culture that breeds speed, flexibility and innovation across the organization.

Multi-cultural TeamBuilding.

Conducting Business Across-Cultures.

Cross-cultural Communication.

Leading Across Cultures.

Developing Your Organizational Culture.

Building a Team Culture of innovation, speed and flexibility.

No Rules Rules: Netflix and the Culture of Reinvention.

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industry, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. To reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical organizational culture that cofounder Reed Hastings established from the very beginning.

At Netflix, there are no vacation or expense policies, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled innovation, speed and boldness.

For anyone who creates, who leads, or who strives to innovate, the Netflix culture is something close to the holy grail. Here, with breath-taking candor and unprecedented access, INSEAD professor Erin Meyer challenges and interrogates Netflix CEO Reed Hastings, inviting you to step inside and experience it for yourself.

No Rules Rules: Netflix and the Culture of Reinvention.

The Culture Map: Breaking Through the Invisible Boundaries of Global Business.

Why does your Swedish colleague have so many problems leading his Chinese team? How do you foster a good relationship with your Brazilian suppliers while sitting at your desk in Europe? How do you navigate the tricky task of performance reviews when your American employees precede negative feedback with three nice comments, while the French, Dutch, Israelis, and Germans skip the positives and get straight to the point? What is the best method for getting your team based on four continents to work together effectively?

Globalization has led to the rapid connection of internationally based employees from all levels of multinational companies. Where once an employee might have been expected to primarily collaborate with colleagues from his own country, today many people are part of global networks connected with people scattered around the world. Yet most managers have little understanding of how local culture impacts global interaction. Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team’s day-to-day effectiveness. The Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one’s counterparts in the new global marketplace.

Based on her work at INSEAD, the “Business School for the World” based in Paris, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for working in a global world. Whether you need to motivate employees, delight clients, or simply organize a conference call among members of a cross-cultural team, the eight dimensions featured in The Culture Map will help you improve your effectiveness. By analyzing the positioning of one culture relative to another, the dimensions enable you to decode how culture influences your own international collaboration.

The Culture Map: Breaking Through the Invisible Boundaries of Global Business.