Juan Verde


Member of the Presidential Advisory Council for President Biden (President´s Export Council). Codirector of the campaign for Obama 2012. President, Advanced Leadership Foundation.

Juan Verde conferencias, speaker, estrategia, sostenibilidad
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Juan Verde is a renowned international strategist in both the private and public sectors. As a professional, he designs innovative solutions to attract foreign investments, establish strategic alliances, and specializes in sustainable economics.

He is a member of the Presidential Advisory Council for President Biden (President’s Export Council), an advisory body to the White House on issues related to foreign trade and the competitiveness of the United States in international markets. During the Obama administration, Juan Verde served as the Deputy Assistant Secretary for Europe and Eurasia at the U.S. Department of Commerce.

As a White House appointee, he led the department’s efforts to address trade policy and market access issues faced by American companies. Additionally, he was responsible for developing policies and programs to foster economic and trade relations with 52 countries in the region.


He also worked during Bill Clinton’s second term as an International Trade Advisor for the U.S. Department of Commerce, initially in the Office of Latin America and later in the Minority Business Development Agency.


In the political sphere, he has supported various Democratic candidates for several decades. Recently, he contributed to the Biden-Harris presidential campaign as an advisor and participated in numerous fundraising campaigns. He served as the president of Americans Abroad for Biden. He has also worked with prominent figures such as former Presidents Barack Obama and Bill Clinton, former Secretary of State Hillary Clinton, former Vice President Al Gore, the late Senator Ted Kennedy, and former Secretary of State John Kerry.

In the private sector, he has consulted for various prestigious companies and institutions, including Google, Cisco, SAS, American Express, Banco Santander Investments US, Inter-American Development Bank, Harvard University, and the World Bank. He is a member of the Board of Directors of HISPASAT, the leading satellite communications operator in Spain, Portugal, and Latin America, and a member of the Advisory Board of Airbus. In the public sector, he has worked with the governments of the United States, Lithuania, and Gibraltar, as well as numerous presidents, governors, and mayors in Latin America.


Furthermore, he collaborated with former Vice President Al Gore to establish and lead branches of his foundation, the “Climate Reality Project,” in Spain and Argentina, and he was invited to participate in the UN Climate Conferences, COP25 and COP26.


Currently, he presides over the Advanced Leadership Foundation, a non-profit American institution whose mission is to empower the next generation of leaders through the development of professional skills to enhance their competitiveness as agents of change in society.

Among other recognitions, he has been named one of the 100 most influential Hispanic leaders in the fight against climate change for two consecutive years and one of the TOP100 Disruptive Executives and Leaders of 2021.

Juan Verde holds a Master’s in Public Administration from Harvard University and graduated Cum Laude in Political Science and International Relations from Boston University. Additionally, he has completed additional studies at Georgetown University and Tufts University.


GREEN ECONOMY: Sustainability, circular economy, and transition to a new economic model.

We are already in the midst of a transition towards a low-emission economy and society, and this is causing a significant unprecedented explosion in the development of innovation and clean technologies.

This generates great business, development, and investment opportunities for companies, institutions, governments, and entrepreneurs.

Juan Verde, with his extensive experience in both the public and private sectors, his advisory roles for prestigious companies and organizations globally, as well as his work with former Vice President of the United States Al Gore and numerous multilateral entities, brings a unique insight into where to find new business and investment opportunities in this new strategic sector of the economy.

We must be ready for the fourth industrial revolution of sustainability as a source of future profitability.

FOREIGN TRADE: Successful strategies and opportunities for international trade.

Juan Verde was Deputy Assistant Secretary for Europe and Eurasia at the U.S. Department of Commerce and is currently a member of President Biden's Presidential Advisory Council. Juan Verde will show you how to expand your businesses in the global market.

International trade is crucial for business growth. With his experience in government and advisory council, he will teach you practical strategies to navigate and thrive in the global market.

His trajectory has granted him a unique perspective and effective strategies for business success. He will share these tools with you to transform your commercial approach and capitalize on international opportunities.

You will learn how to adapt your company towards global success, using concrete strategies that he has applied in both governmental and business settings. International trade opens doors to unprecedented opportunities. With Juan Verde, you will incorporate successful international trade strategies immediately.

GEOPOLITICAL TRENDS: How global policies, economy, and sustainability are interconnected, and how this impacts trade and international relations.

Thanks to his experience working with prominent political figures such as Presidents Joe Biden, Barack Obama, and Bill Clinton; Al Gore and Hillary Clinton, Juan Verde will guide you through the global dynamics shaping our world.

In this conference, Juan Verde will analyze how global policies, economics, and sustainability are interconnected, and how this impacts trade and international relations.

He will focus on current and emerging trends, from green economics to changes in global alliances, and how these factors influence strategic decision-making.

The importance of adaptation and innovation in this changing landscape will be discussed, along with how businesses and governments can position themselves for success in this new global context.

Geopolitical trends are a complex yet vital field for understanding the current world. Juan Verde deciphers these patterns and prepares you for the future.

SOÑAR ES PODER: From the Canary Islands to the White House.

This conference goes beyond mere words; it is a bridge to ideas and experiences that will inspire your life and career. We will explore lessons learned from global leaders and Juan Verde's own journey, highlighting the importance of taking risks, passion, and the power to improve society.

Juan Verde will share pivotal personal moments, from an unexpected turn in China to his studies at Harvard and the transition to the private sector. These experiences shaped his vision and can illuminate your path.

Every challenge is an opportunity to grow and take action. In 'SOÑAR ES PODER', Juan Verde not only shares his story but also invites each person to discover and unleash their own transformative potential.