Fernando Trias de Bes is one of the most successful authors of business issues and cases. .He is the author, along with Álex Rovira, of the best-selling book “Good Luck” translated into 38 languages in more than 80 countries around the world, and which have sold more than 5 million copies.. This book has been awarded the Shipu prize of Japan and appeared in the prestigious review in Publishers Weekly magazine.
Fernando Trias de Bes is co-author of the book “ Lateral Marketing ” (Pearson Education, 2004) by Philip Kotler, Professor of International Marketing at the Kellogg School of Management
Founding partner of the firm Salvetti & Lombart a strategic marketing research and innovation consultancy firm founded in November 1996, and whose clients include private companies in Europe, America and Asia.
Degree in Business Administration and MBA from ESADE, currently he is director of seminars for senior management at ESADE. Trias de Bes has collaborated and collaborates in prestigious media such as “El País Semanal”, or “Money”, “La Vanguardia” newspapers.
He also combines his professional activity with academic work as a Professor of the Marketing Department of ESADE Business School in Barcelona.
With a passion for writing, has been very successful as an author of business books like “Innovate to Win“, “The Great Change” or “The reconquest of creativity”
Fernando Trias de Bes is a sought out speaker in national and international forums and was the only spanish speaker at the World Marketing and Sales Forum together with different world experts in the field, as Philip Kotler, Roger BlackwellGian , Luigi Buitoni, Peter Sealey or Merlin Stone.
He is without a doubt one of the speakers with greater prestige and recognition of the Spanish-speaking world and one of the most recognized spanish speakers able to deliver his conferences in a perfect english.