Ilenia Vidili


Recognized Global Expert on Customer Centricity. Advisor & Author.

Ilenia Vidili speaker, conferencias, customer, clientes
English · Italian · Spanish

Ilenia Vidili is a recognized customer centricity advisor, author and keynote speaker. She has focused on consumer behaviour since her university studies in International Business Strategies pursued in Cambridge (UK). She has conducted corporate marketing for NEC, Bayer, ARM, and a broad range of startups.

With over a decade of experience in both business-to-consumer and business-to-business companies, Ilenia realised that the gaps between companies and their stakeholders were far too wide. Today, she helps businesses to close those gaps by thinking differently, combating inefficient processes, turning product mentalities into people mentalities, and improving customer focus.

She is passionate about giving enthusiastic global keynotes in multiple languages on embracing customer-centricity as the key to unlock the future of businesses. Ilenia Vidili has inspired leaders and C-level executives of the likes of Coca-Cola, L’Oreal, Savills, Harrods. She has also lectured at Anglia Ruskin University, Cambridge and other universities around the world.


In addition, she is author of Journey to Centricity: a customer-centric framework for the era of stakeholder capitalism”, a definitive roadmap for leaders to transform into truly customer-centric companies.


Having lived and worked in many countries, she holds a global perspective on today’s crucial business challenges. She believes that there has never been a more critical time for change and she advises decision makers to connect their minds and hearts when leading businesses. Driven by bringing humanity to business, her mission is to see a brighter future where companies embrace a higher purpose, create value for all stakeholders, and contribute positively to society.

Audiences describe her presentations as very engaging and inspiring. In particular, they enjoy how she uses storytelling and analogies to breathe life into business concepts. Ilenia also involve participants — encouraging dialogue and discussion, and providing practical techniques they could apply to their work immediately.

Ilenia Vidili  is originally Italian, precisely from Sardinia, and she lived in Spain for two years and then in the UK for nearly ten. She can deliver her keynotes in Italian, English, and Spanish.

Your Journey to Customer Centricity.

Based on my critically acclaimed book, Journey to Centricity, this talk explains how to become a more customer centric organisation built on three distinct pillars: humanity, technology and culture.

Creating the Company of the Future.

As capitalism continues to evolve, the companies that will be most successful in the future are the ones that deliver superior value to their customers, employees and society, more broadly by striving for a higher purpose, creating value for all stakeholders, and connecting with people on a deeper level. Drawing on the latest research and inspiring real-world examples, this talk shows you how to make this future a reality.

Digital Transformation Begins with the Customer.

Companies are investing tremendous resources in digital transformation initiatives. Yet, while technology ultimately only exists to serve human ends, many of these programs are not grounded in a deep appreciation of customer or employee needs. This talk shows you how to craft digital transformation programs that deliver real results by keeping the customer and employee experience front and centre.

Journey To Centricity: A customer-centric framework for the era of stakeholder capitalism.

Managers and leaders know that customer centricity means providing positive customer experiences. But what if that’s not enough in the 21st century?

In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences.

A narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders.

In Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars:

Humanity.Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility.

Technology.Apply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers’ lives.

Culture. Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated.

Drawing on B2C practical advice from Ilenia’s first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain & Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism.

Receive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world.

There has never been a more critical time for change.

Transform your mission into a journey to centricity!

Journey To Centricity: A customer-centric framework for the era of stakeholder capitalism.