Ilenia Vidili

“CREATING THE COMPANY OF THE FUTURE”

Customer Experience Advisor & Trainer. Linkedin Learning Instructor. TOP Customer Experience Voice. Author.

Ilenia Vidili speaker, conferencias, customer, author
English · Italian · Spanish

Ilenia Vidili is a sought-after customer experience advisor, international keynote speaker, and acclaimed author. Her mission is to help businesses achieve a competitive advantage by becoming more customer-centric — helping them to think differently, streamline processes, turn product mentalities into people mentalities, and create more value for their customers.

 

Through her keynote speeches, Ilenia has inspired leaders and C-level executives of the likes of Coca-Cola, L’Oréal, KLM, and Harrods.

 

Over her tenure in the corporate world, she conducted corporate marketing for NEC, Bayer, ARM, and a broad range of start-ups. This allowed her to gain a deep understanding of consumer behavior while realizing that the gap between what customers wanted and how companies served customers was far too wide. Today, she helps companies close those gaps by helping them create more value for their customers and business growth.

Ilenia Vidili is the author of Journey to Centricity: a customer-centric framework for the era of stakeholder capitalism, a definitive roadmap for leaders to transform into truly customer-centric companies. The foundation of her book is her successful customer-centric framework that is used as a blueprint by companies around the world.

She holds a BA (Hons) in International Business Strategy in Cambridge (UK) and she recently obtained a certification from Harvard University in “Rhetoric: The Art of Persuasive Writing and Public Speaking”. She’s a LinkedIn Learning instructor on two topics: customer trust and customer-centricity.

 

Audiences describe Ilenia’s talks as very engaging and inspiring. In particular, they enjoy how she uses storytelling and analogies to breathe life into business concepts. Ilenia also involves participants encouraging dialogue and discussion, and providing practical techniques they could apply to their work immediately.

 

Having lived and worked in many countries, she holds a global perspective on today’s crucial business challenges. She believes that there has never been a more critical time for change and she advises decision makers to connect their minds and hearts when leading businesses. Driven by bringing humanity to business, her mission is to see a brighter future where companies embrace a higher purpose, create value for all stakeholders, and contribute positively to society.

Ilenia lived in Spain and South East Asia for four years combined. Then in Cambridge, UK for nearly 10 years where she graduated from university and worked in various multinationals and start-ups. She can deliver her keynotes in Italian, English, and Spanish.

The Disruptor’s Mindset: How To Crush Irrelevance And Lead Business Transformation.

The world is evolving at breakneck speed—but most organisations aren’t. 52% of Fortune 500 companies have vanished since 2000*. Why? Legacy systems, outdated thinking, and rigid business models leave companies blind to shifting customer expectations and market earthquakes. The result? As giants fall, agile disruptors rise and take over.

The cost of inertia:

• Your competitors will revolutionise your industry while you’re stuck debating “the way we’ve always done it.”
• Customer loyalty evaporates when you fail to solve their unspoken needs.
• Survival is no longer about market share and size but more about speed

Disruption isn’t just about technology—it’s about mindset. Companies that resist change risk irrelevance, while disruptors—big and small—identify gaps, adapt with agility, and reshape entire industries. Domino’s transformed from a struggling pizza chain into a tech-first powerhouse by obsessing over customer pain points and challenging outdated thinking. If they can disrupt themselves, why can’t you?

Through her B.E.T. framework., Ilenia Vidili reveals how organisations of all sizes can adopt the Disruptor’s Mindset to outpace competitors and rewrite industry rules. This provocative keynote is for business leaders, executives, and professionals across industries who refuse to settle for "business as usual, want to challenge the status quo, and break traditional thinking. This session will inspire attendees to act, equip them to lead, and warn about the cost of inertia.

Customer-Centricity: A Journey of Transformation with Customers at the Centre.

The prevalent challenge facing many businesses today is loss of relevance due to commoditisation of products, low customer satisfaction scores, and the struggle to retain and engage customers. Despite widespread talk about customer-centricity, most companies are still operating with outdated, product-focused mindsets that fail to meet today's emotional and functional customer needs.

In this transformative keynote, Ilenia Vidili bridges the gap between the current business world and the customer-centric world we need to build. She'll expose exactly where traditional approaches to customer-centricity fall flat and provide practical, proven solutions to overcome these obstacles.

This talk is designed for business leaders, executives, managers, and professionals across industries who recognise that incremental improvements aren't enough and are ready to fundamentally transform how their organisations create value for customers.

Through Ilenia's customer-centric framework, attendees will discover the roadmap for moving from commodity competition to meaningful differentiation. Using a compelling blend of insights, principles, and real-world case studies, this keynote reveals how to embed customer focus into daily operations and decision-making processes.

The AI Readiness Roadmap. Five pillars to turn AI into lasting customer value and measurable business outcomes.

Most organisations are investing heavily in AI, but many AI implementations aren't creating the value they promise. Instead, they're creating complexity inside the business and friction for customers. Too often, companies add AI on top of broken workflows and then mistake it for progress.

This creates a painful gap between what leaders expect and what they actually get. They expect value, but they get fragmented experiences, inconsistent outputs, and new risks. The biggest constraint is organisational and human readiness. Low readiness slows the business down, and it turns AI into an expensive distraction. Readiness is a multiplier, because the same capability can create either speed and trust, or speed and chaos.

On top of this, a new type of customer is emerging: Machine customers. These are AI agents that compare, decide, and buy on behalf of people and organisations. They reward clarity, reliability, and machine-readable data. This shift forces organisations to rethink how they sell and serve and also pushes them to create operating models that are faster and ready for an era where the buyer may not be human.

In this provocative keynote, Ilenia Vidili reveals what it takes to implement AI that creates real value. She shares The AI Readiness Roadmap©, built on five pillars. It helps leaders adopt AI with real purpose and build readiness so it creates sustained value for both customers and the business.

AI can create extraordinary outcomes for customers and the business. But those outcomes require AI readiness across leadership, people, processes, knowledge, and governance. Is your organisation AI ready?

Journey To Centricity: A customer-centric framework for the era of stakeholder capitalism.

Managers and leaders know that customer centricity means providing positive customer experiences. But what if that’s not enough in the 21st century?

In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences.

A narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders.

In Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars:

Humanity.Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility.

Technology.Apply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers’ lives.

Culture. Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated.

Drawing on B2C practical advice from Ilenia’s first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain & Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism.

Receive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world.

There has never been a more critical time for change.

Transform your mission into a journey to centricity!

Journey To Centricity: A customer-centric framework for the era of stakeholder capitalism.