Martin Roll

“LEADERSHIP IN THE 21ST CENTURY”. BUSINESS & BRAND STRATEGIST.

MEMBER, THE HARVARD PROJECT FOR ASIAN AND INTERNATIONAL RELATIONS (HPAIR) BOARD OF ADVISORS. BESTSELLING AUTHOR & COLUMNIST FOR INSEAD KNOWLEDGE.

Martin Roll speaker, conferenias, Insead, strategy
English

Martin Roll is an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses and family offices. He advises clients on strategy, transformation, leadership and family business topics.

 

He is faculty and keynote speaker at The Harvard Project for Asian and International Relations (HPAIR) – a student-run organization of Harvard University. He is a member of the HPAIR Board of Advisors.

 

Martin Roll is CEO of Martin Roll Company with more than 25 years of board & C-suite counselling experience. He is an advisor to several global boards and prominent business families, and a mentor for next generation leaders in business families, start-ups and high-growth companies.

He is a Visiting Professor at China Europe International Business School (CEIBS) teaching courses in family business and family office. He has been teaching luxury brand management and strategy at the LVMH Management Academy (Singapore Management University, SMU). In addition, he teaches MBA, EMBA and Executive Education programs at INSEAD and Nanyang Business School and is a frequent guest lecturer at ESSEC, IE Business School, Wharton, Harvard and other leading business schools.

He is a member of the global Advisory Council of Welspun Group (Mumbai), a Senior Advisor to early-stage venture fund Cocoon Capital (Singapore), Senior Advisor to Superson (Finland and Singapore) and Distinguished Fellow (family business) and Entrepreneur in Residence at INSEAD. Previously, Martin Roll was a Senior Advisor to McKinsey & Company and Associate Fellow at The Institute on Asian Consumer Insight (ACI).

 

Columnist for INSEAD Knowledge, a prolific management writer, and regular commentator in global media, Martin Roll is author  of global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016) with two new books on “Family Business Strategy” (2022) and “Family Office Strategy” (2022).

 

Martin Roll has vast experience as a world-renowned speaker and he is in constant demand at some of the most global influential business conferences worldwide. Martin Roll is a regular visitor to all continents where he passes on his experience, foresight and comprehensive management toolbox. In addition, he serves as a facilitator and mentor to business owners, business leaders and management. He typically advises various organizational layers including the chairman, the board, the CEO, management teams and executives throughout the organization. He holds an MBA from INSEAD.

Leadership In The 21st Century.

Lead With Impact: How Authentic Leaders Drive Sustained Success.

Successful Global Change and Transformation Strategy.

The Customer-Centric and Growth-Driven Board: A New Board Agenda.

Transforming Global Business and Organization for the Digital Age.

Family Business Transformation and Transition – Best Global Practices.

Darlings and Dragons: How China and Asia Reshape The Global World.

Asian Brand Strategy: A New Paradigm.

FAMILY BUSINESS STRATEGY.

The book contain strategic frameworks, hands-on cases and concrete examples on how to successfully create and execute strategies, and lead family businesses with impact over the long-term.

FAMILY BUSINESS STRATEGY.

FAMILY OFFICE STRATEGY.

The book will contain strategic frameworks, hands-on cases and concrete examples on how to develop and implement a family office strategy across multi-generational family members and stakeholders.

FAMILY OFFICE STRATEGY.

Asian Brand Strategy

In his global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of case studies. Martin Roll offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific.

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands needto undertake to unleash their potential.

Asian Brand Strategy

The Future of Branding

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.

It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience.

The Future of Branding