Martin Roll is an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses and family offices. He advises clients on strategy, transformation, leadership and family business topics.
Martin Roll is CEO of Martin Roll Company with more than 25 years of board & C-suite counselling experience. He is an advisor to several global boards and prominent business families, and a mentor for next generation leaders in business families, start-ups and high-growth companies.
He is a Visiting Professor at China Europe International Business School (CEIBS) teaching courses in family business and family office. He has been teaching luxury brand management and strategy at the LVMH Management Academy (Singapore Management University, SMU). In addition, he teaches MBA, EMBA and Executive Education programs at INSEAD and Nanyang Business School and is a frequent guest lecturer at ESSEC, IE Business School, Wharton, Harvard and other leading business schools.
He is a member of the global Advisory Council of Welspun Group (Mumbai), a Senior Advisor to early-stage venture fund Cocoon Capital (Singapore), Senior Advisor to Superson (Finland and Singapore) and Distinguished Fellow (family business) and Entrepreneur in Residence at INSEAD. Previously, Martin Roll was a Senior Advisor to McKinsey & Company and Associate Fellow at The Institute on Asian Consumer Insight (ACI).
Columnist for INSEAD Knowledge, a prolific management writer, and regular commentator in global media, Martin Roll is author of global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016) with two new books on “Family Business Strategy” (2022) and “Family Office Strategy” (2022).
Martin Roll has vast experience as a world-renowned speaker and he is in constant demand at some of the most global influential business conferences worldwide. Martin Roll is a regular visitor to all continents where he passes on his experience, foresight and comprehensive management toolbox. In addition, he serves as a facilitator and mentor to business owners, business leaders and management. He typically advises various organizational layers including the chairman, the board, the CEO, management teams and executives throughout the organization. He holds an MBA from INSEAD.
“Building successful global brands is – and will be – critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this, based on his extensive experience advising Asian corporations.”
Dominic Barton, Global Managing Director, McKinsey & Company
“Building brands have become a C-suite topic in Asia as Asian firms seek to globalize. Martin Roll provides a compelling framework, clear guidelines, and multiple insights into successfully brand marketing. A ‘must-read’ for anyone interested in the rise of Asia from the leading expert.”
David Aaker, Vice-Chairman, Prophet; author of Aaker on Branding