Martin Roll

Business Leadership & Transformation Advisor. CEO Mentor.

Strategy & Brand Marketing Expert. Best-selling Author

Martin Roll speaker, keynote speech, strategy, asian brand

Martin Roll is a world-renowned thought-leader, CEO mentor and advisor to Fortune 100 and prominent business families on the most important issues in managing successful businesses and exercising great leadership

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Digital and Social Media · Futurist and Technology · Innovation and Creativity · Marketing and Branding · Strategy and Corporate Culture

Martin Roll delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses.He is the founder and CEO of Martin Roll Company, and brings with him more than 25 years of C-suite management experience.

Martin Roll is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and cultures.

Martin Roll is an advisor to several global boards and prominent business families.

Martin Roll is a Senior Advisor to McKinsey & Company, and he is an Associate Fellow at The Institute on Asian Consumer Insight (ACI).

He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. Martin Roll is in constant demand at more than 100 of the most global influential business conferences worldwide. He is available for conferences, seminars, workshops and internal executive meetings anywhere in the world.

He teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other leading global business schools.

Martin Roll is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media. Martin Roll holds an MBA from INSEAD.

Martin Roll is the author of global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016).

Management specialities: Leadership, Strategy, Innovation, Change & Transformations, Digital Transformation, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, Asia & Emerging Markets.

Conferences

Leadership In The 21st Century

Leadership & The Role Of The CEO

Change & Transformation

Digital & Business Transformation

Marketing & Branding Excellence

Family Business Transformation

Asian Brand Strategy

Emerging Markets Strategy

Books

Asian Brand Strategy

In his global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of case studies. Martin Roll offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific.

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands needto undertake to unleash their potential.

Asian Brand Strategy

The Future of Branding

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.

It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience.

The Future of Branding

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