Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections of emerging technology, innovation, and digital culture. She is the founder of Red Thread Inc., a boutique consultancy and think tank that helps organizations translate innovation trends into strategic opportunities. She teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris.
Rahaf Harfoush is the co-author of “The Decoded Company: What if we understood our talent better than we understand our customers?” It was published in early 2014 and was listed on both the New York Times and USA Today best seller lists. The Decoded Company explores how big data is providing an unprecedented opportunity for organizations to dramatically improve their decision making, increase their performance and, most importantly, intuitionally create happy and vibrant work cultures.
Her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,” chronicled her experiences as a member of Barack Obama’s digital media team during the 2008 presidential elections and explored how social networking revolutionized political campaign strategy. Rahaf is a Global Ambassador for the HQ Network (a global community of 1,500 entrepreneurs under the age of 30), and sits on the Board of Directors of Taking it Global. Rahaf Harfoush is on the advisory boards of companies like EnstituteU.com, OneLeap.to & SyriaDeeply.org. Rahaf’s writing has been featured in Wired, The Globe and Mail, Fast Company, The Mark News, Techonomy and The Next Web. She has been recognized by the World Economic Forum as a Young Global Shaper, and by the Women’s Forum for the Economy and Society as a Rising Talent for her thought leadership in the fields of digital culture and technology. In 2014, Rahaf was also named as a “Canadian Arab to Watch,” by the Canadian Arab Institute.
In her most recent book «Hustle & Float», Rahaf Harfoush defends that the answer lies in our history, culture, and biology. Instead of focusing on how we work, we must understand why we work―why we believe that what we do determines who we are. Hustle and Float explores how our work culture creates contradictions between what we think we want and what we actually need, and points the way to a more humane, more sustainable, and, yes, more creative, way of working and living.
An engaging and passionate speaker, Rahaf Harfoush has been sharing her insights on technology and innovation since 2006, and has spoken at over 70 keynotes worldwide. She excels at making trends and research easy to understand and uses case studies, stories and anecdotes to deliver presentations that are entertaining, informative and funny