Alex Osterwalder is a renowned author, speaker, training director, and advisor on all things business model design and innovation. Co-founder of Strategyzer, a consulting firm that helps develop new business models around the value proposition that is provided to the client, through highly practical and visual online tools.
It has managed to position itself as a world leader in this field, based on a systematic and practical methodology to achieve business model innovation.
He is the creator of the Model Canvas, a tool to analyze and create business models in a simplified way. It is viewed globally on a canvas divided into the main aspects that involve the business and revolves around the value proposition that is offered.
This model is integrated into the lean-startup methodology that is based on finding and promoting new ways of creating, delivering and capturing value for the client through validated learning. Together with Yves Pigneur, he is the author of the bestseller Business Model Generation, which collects more detailed information on the application of this model.
Executives and entrepreneurs around the world have already relied on Osterwalder’s approach to strengthening their strategy and achieving competitive advantage through business model innovation. Organizations that have relied on Alex Osterwalder’s ideas include major multinationals like 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, Logica, Public Works and Government Services Canada, and many more.
Additionally, he helped create Arvetica, a Geneva-based consultancy specializing in advising private banking and wealth management executives. In his career he has worked for sectors such as technology; the media; telecommunications and retail.
Alex Osterwalder has participated in conferences and workshops at universities such as Stanford, Berkeley and HEC (Lausanne), where he obtained his doctorate.
