Alex Osterwalder EXPERT ON INNOVATION & STRATEGIC BUSINESS MODELS . CREATOR, BUSINESS MODEL CANVAS. CO-FOUNDER, STRATEGYZER.
Alex Osterwalder is a renowned author, speaker, training director, and advisor on all things business model design and innovation. Co-founder of Strategyzer, a consulting firm that helps develop new business models around the value proposition that is provided to the client, through highly practical and visual online tools.
It has managed to position itself as a world leader in this field, based on a systematic and practical methodology to achieve business model innovation.
He is the creator of the
Model Canvas, a tool to analyze and create business models in a simplified way. It is viewed globally on a canvas divided into the main aspects that involve the business and revolves around the value proposition that is offered.
This model is integrated into the lean-startup methodology that is based on finding and promoting new ways of creating, delivering and capturing value for the client through validated learning. Together with Yves Pigneur, he is the author of the bestseller
Business Model Generation, which collects more detailed information on the application of this model.
Executives and entrepreneurs around the world have already relied on Osterwalder’s approach to strengthening their strategy and achieving competitive advantage through business model innovation. Organizations that have relied on Alex Osterwalder’s ideas include major multinationals like
3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, Logica, Public Works and Government Services Canada, and many more.
Additionally, he helped create
Arvetica, a Geneva-based consultancy specializing in advising private banking and wealth management executives. In his career he has worked for sectors such as technology; the media; telecommunications and retail.
Alex Osterwalder has participated in conferences and workshops at universities such as Stanford, Berkeley and HEC (Lausanne), where he obtained his doctorate.
Business Model Generation: The Canvas Model. The invincible company: closing the innovation culture gap. «Jump Start Business Growth»: Innovation in the business model. Value proposition design: creating a customer-centric culture. The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models.
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design
Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. Value Proposition Design: How to Create Products and Services Customers Want.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. Business Model Generation.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" Ask for more information about Alex Osterwalder Contact