Nathalie Nahai

“CULTURABILITY & INTERNATIONAL MARKETING”.

WEB PSYCHOLOGIST, AUTHOR & FUTURIST. HOST, THE HIVE PODCAST.

Nathalie Nahai conferencias, speaker, web, pisicóloga

Understand the impact of the internet and technology on your business as well as your daily life.

English

Keynote speaker Nathalie Nahai, Web Psychologist and futurist, predicts prospective developments through state of the art scientific results in neuroscience and behavioral science. She is an expert on technology influences and has worked with clients all over the world. In her talks Nathalie Nahai uses vivid examples and engages with the attendees.

Nathalie Nahai has a background in psychology, web design and development and digital strategy, which she successfully uses to counsel companies. She delivers scientific as well as theoretical insight regarding why and how people use the internet and other forms of technology. Through the analyses of behavioral empirical research, Nathalie Nahai is also able top suggest how people’s behavior might influence the technology and the world that we are creating together.

In 2011, Nathalie Nahai coined the term `Web Psychology´ by defining it as ‘The empirical study of how our online environments influence people’s’ attitudes and behaviours’. Her first book, «Webs of Influence: The Psychology of Online Persuasion» was published by Pearson in 2012 and became a business bestseller following its selection as WH Smith’s Book of the Month.

 

Previously, Nathalie was co-host of the Guardian’s Tech Weekly podcast, and contributes to national publications, TV and radio on the subject of online behaviour. Currently, she is host of The Hive Podcast.

 

Nathalie Nahai’s focus is to help businesses understand how they can use psychology online to design more effective products, platforms and services. She also informs consumers and businesses alike about how technology can be engineered to influence our decisions and behaviours, and how this can be leveraged in an ethical way that benefits both the business and their customers.

When speaking to the consuming public, Nathalie’s work delves into explaining the various ways our decisions are influenced online, and the various ways in which the internet and technology impacts our daily life.

 

Nathalie Nahai has delivered keynote addresses to a wide range of audiences both in the UK and around the world.

 

She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.

 

The Psychology of online persuasion.

Content strategy and marketing.

Conversion rate optimisation.

Sex, technology and relationships.

Internet addiction and the impact of tech on well-being.

Ethical product development.

Culturability and international marketing.

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.

It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels?

Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.

Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.

Webs of Influence: The Psychology of Online Persuasion.

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

In this edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

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Webs of Influence: The Psychology of Online Persuasion.