Nathalie Nahai


Futurist and international expert on Technology, Marketing & Psichology. Bestselling author of "Webs of Influence".

Nathalie Nahai conferencias, speaker, web, pisicóloga

Keynotes on consumer behaviour, persuasive tech, psychology, customer experience, marketing & reclaiming humanity in an age of AI.


Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie Nahai draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today. Having studied psychology and worked as a web designer early in her career, her frustration at the lack of a comprehensive framework through which to understand online behaviour, led her to write what has since become an international bestseller, “Webs Of Influence: The Psychology of Online Persuasion” (Pearson).


Adopted as the go-to manual by business leaders and universities alike, “Webs Of Influence” has been translated into 7 languages, and alongside her new book, “Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience”, serves as the cornerstone for Nathalie’s work with clients including Google, Accenture, Unilever and Harvard Business Review, among others.


As we look towards a future that is increasingly automated and performance-oriented in consumer engagement, it can be easy to believe that there is less and less room for our own ingenuity, skills, and imagination. In her provocative talk “Reclaiming human connection in an age of AI,” Nathalie Nahai explores the delicate balance between the advancement of automation and human connection, revealing how we can adapt to a changing landscape of decision-making and interaction in the face of evolving AI technology.

Whether speaking to audiences of thousands, or leading executive roundtables for private clients, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organizations transform how they approach business. From ethics and human behaviour to persuasive tech, Nathalie addresses the specific challenges faced by larger, more diverse brands and organizations today

A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie has lectured at some of the world’s most prestigious institutions, and her experience as a skilled communicator has seen her present at SXSW, host the Guardian Changing Media Summit and hold main stage interviews at the Web Summit.


In 2021 Nathalie launched, a free tool developed in collaboration with Dr Kiki Leutner of Goldsmiths University, to help people within organizations understand, communicate and practically express the values they stand for.


A behavioural science advisor and member of the BIMA Human Insights Council, Nathalie also hosts “Nathalie Nahai In Conversation”, The Guardian podcasts, and contributes to national publications, television and radio on the impact of technology in our lives.

Reclaiming human connection in an age of AI.

This thought-provoking talk explores the intricate balance between the march of automation and human connection, and reveals how we can adapt to a changing landscape of decisionmaking and engagement in the face of evolving AI technology.

As we look towards a more automated, performance-oriented future of consumer engagement, it can be easy to believe there’s increasingly little room for our own ingenuity, skills and imagination. Yet as we integrate more technology into our work and our lives, it is precisely our ability to step back and understand others at a more meaningful level that will enable us to thrive. In a quantified world, as marketing transforms from mass media to hyper-personalized, algorithmically targeted content, it's easy to forget that behind each data point (and tiny screen) is a real person searching for moments of joy and belonging.

When it comes to marketing, as customers grow more distracted and sad, we must find new ways to reach through the noise to create genuine, memorable moments of connection. Given the challenges we face in retaining human connection in an increasingly technological world, this talk will showcase how our success (or failure) ultimately relies upon our capacity to capture and transport people's imaginations.


1. You’ll discover how the quality of our engagement is deeply rooted in emotion, attention and memory, and what this means for optimising your strategy.
2. You’ll understand how to use heterogenous and homogenous communication techniques to capture curiosity and drive high-quality engagement.
3. You’ll learn how to harness customer motivation to move people from intention to action. Who is it for?

Marketing & Machine: Building trust, integrity & brand loyalty in an age of AI.

As marketers and businesses turn to AI to optimise their communication strategies, how can we harness technology, creativity, and deep psychological know-how to craft powerful stories and marketing messages that actually capture people’s attention?.

Drawing upon a unique fusion of tech, psychology, and marketing expertise, this talks reveals how to wield the tools available to create a brand your customers will love.

From how to build trust, communicate integrity, and leverage emerging generational values, to crafting a memorable brand voice and presence that will capture customers’ attention and drive brand salience, this talk outlines practical tactics and principles you can use to differentiate your business in a competitive landscape.


1. You’ll discover the 3 universal, psychological drives of self-determination that underpin human motivation, and learn how to harness them in your content.
2. You’ll understand how to use robust psychological principles to craft more powerful messages, and take calculated risks to attract a more engaged audience.
3. You’ll learn from best-case examples how to design for integrity and trust so as to boost brand loyalty and long-term customer-brand love.

Business Unusual: The psychology behind resilient brands.

In the face of so much volatility, uncertainty, complexity, and ambiguity, and with so much of our communication now online, how can organisations adapt to rapidly changing consumer behaviours and expectations, in order to future-proof their brand and reputation?.

In this talk, we’ll explore the role of trust and transparency in decision-making, how to harness trends around social identity, values and eudaimonic consumerism, and map out how you can meet the deeper human needs for self-determination to design meaningful customer experiences that will cultivate stronger brand attachment.


1. You’ll get actionable advice on how to leverage transparency to build trust online.
2. You’ll be able to identify and harness the psychological trends shaping eudaimonic consumer behaviours, with examples of brands that are getting this right. 3. You’ll learn how to meet and leverage the deeper psychological needs that drive our decisions, and learn how to meet these needs so as to build a more meaningful, long-lasting and successful consumer-brand relationship.

The secret psychology of resonant communication.

With the majority of our communication taking place online, how can brands bridge the gap of asynchronous interactions to engage more meaningfully with their customers? In this talk, we’ll explore what defines credible brands, what to do when trust gets broken, and how to repair rupture by ensuring we don’t fall into the “empathy gap.”

You’ll learn how to mirror language to build rapport, and how to harness the principle of homophily to design content that appeals more persuasively to your intended audience. Finally, we’ll uncover the hidden dynamics of social identity theory to explore how you can craft your communication to resonate with the cherished values of your customers.


1. You’ll learn how to use mirroring and active listening techniques to build rapport, and how to use specific psychological principles to design congruent, persuasive communication that increases emotional connection and brand salience.
2. You’ll discover what makes for a persuasive, effective apology and how to bridge the “empathy gap”.
3. You’ll understand how to use the principles behind homophily and social identity to craft more resonant communication that engages your customers at a deeper level.

The psychological principles behind persuasive platforms.

Why do some brands attract and retain new customers, where others fail? When it comes to designing persuasive customer journeys (whether on a platform, website, app or elsewhere), it’s those that can turn initial engagement into habitual use that become the most successful.

Whether you represent a small business or a multinational organisation, success depends on your ability to leverage specific consumer dynamics to drive quality customer engagement and move people to action.

In this talk, we’ll explore some of the most powerful psychological principles you’ll need to create habit-forming, engaging and rewarding interactions for your clients. From how to use endowed progress, sunk-cost fallacy and appointment dynamics, to processing fluency and dopamine loops, you’ll come away with a robust understanding of the principles, examples and tactics you can apply to keep your customers happy and coming back for more.


1. You’ll learn how to design more persuasive customer experiences that leverage the dopamine system to drive habitual engagement.
2. You’ll discover specific principles to help you optimise your current customer journey, reduce friction and lower barriers to purchase, and learn from the brands that are getting this right.
3. You’ll learn how to deploy powerful UX principles on your platform to drive adoption, attention and loyalty.

Smart personalisation using the Big 5 personality traits.

Why are some headlines, videos and pieces of content so much more persuasive than others? And how can we use smart personalisation to ethically enhance experiences for our customers? In this presentation, we'll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive content, marketing and adverts that engage and convert.

From personality-based keywords to message framing and tools, you'll come away with actionable points, principles and examples you can use to optimise your content strategy so that it engages, delights and moves people to action.


1. You’ll learn what The Big Five personality traits are, and where you sit on the scale.
2. You’ll discover how to optimise your content for customers based on their psychographic profile, and learn from best-case examples of brands that are getting this right.
3. You’ll also learn about the pitfalls of psychological reactance, and how to avoid the “creepiness factor” to ensure a more ethical, valuable engagement with your customers.

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.

Todo se siente bastante abrumador en este momento. La gente se siente insegura y desilusionada. ¿Cómo pueden los líderes empresariales crear organizaciones resilientes que puedan tranquilizar a las personas, entregar y conectarse realmente con una audiencia impulsada por valores, a menudo a través de canales digitales?.

Explore cómo sus clientes y su gente exigen más que lo habitual. Este libro revela la psicología detrás de cómo nos sentimos acerca de las empresas, sus comunicaciones y sus líderes en un mundo digital. Desde la comprensión de las nuevas dinámicas que configuran el comportamiento online hasta las expectativas cambiantes que impulsan a los empleados y consumidores. Este libro le enseñará cómo construir un negocio resistente, uno que se base en la confianza, en una fuerza laboral comprometida y satisfecha, y en los valores de marca que pueden empoderar para crear comunicaciones y relaciones resonantes.

Únase a los pioneros que están transformando la forma en que pensamos y hacemos negocios. Con conocimientos de investigaciones de vanguardia y estudios de casos del mundo real, aprenda a aplicar prácticas y marcos psicológicos que pueden ayudarlo a desarrollar una marca preparada para el futuro en la que la gente crea, tanto dentro como fuera de la organización.

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.

Webs of Influence: The Psychology of Online Persuasion.

Dado que la mayoría de las transacciones comerciales ahora se realizan online, las empresas de todas las formas y tamaños se enfrentan a un nivel de competencia sin precedentes para ganar y retener nuevos negocios.

En esta edición de Webs of Influence, Nathalie Nahai reúne los últimos conocimientos del mundo de la psicología, la neurociencia y la economía conductual para explicar las dinámicas y motivaciones subyacentes detrás del comportamiento del consumidor.

Este libro le mostrará cómo aplicar principios específicos para mejorar su marketing, productos y sitios web, lo que le permitirá relacionarse con sus clientes de una manera más significativa.

Webs of Influence: The Psychology of Online Persuasion.