B.J. Fogg is known for promoting the concept "captology," a word he coined to describe the overlap between persuasion and computers. Founder of the Stanford Persuasive Technology Laboratory, he is one of the most sought-after thinkers in Silicon Valley today. As a psychologist, he brings a new perspective on working with technological innovations.
Considered one of the greatest experts in consumer behavior, BJ Fogg has become one of the most consulted specialists in Silicon Valley. Director of the Persuasive Technology Lab at Stanford University, his work analyzes and studies how computer products can be designed from the basic perspective of human behavior.
Fascinated by the impact and psychology of Facebook, he set himself the goal of finding, through his lectures and research, the factors that persuade users to perform certain behaviors such as downloading applications or using certain services.
Likewise, BJ Fogg is the creator of the Captology concept, the study of computers as a persuasive technology. Together with his team at the Stanford Persuasive Technologies Laboratory, they are dedicated to developing methods for creating habits, automating consumer behavior change and persuading people through new technologies.
He is also the author of the New York Times bestseller “Tiny Habits: The Small Changes That Change Everything,” a book based on twenty years of research and used by more than 60,000 people. Their TINY HABITS® method reveals that the key to changing behavior is the opposite of what you’ve always been told. It is not about willpower. Focusing on what is easy to change, not what is difficult; By focusing on what you want to do, not what you need to do, you’ll discover that creating happier, healthier lives can be easy and surprisingly fun.
Among its most interesting projects is the Peace Innovation Lab that studies how emerging social behaviors and perceptions enhanced by technology are promoting new solutions to achieve world peace.
BJ Fogg, develops the relationship between technology, psychology and the behavior of people and how to capitalize on the advantages of new technologies to persuade their clients.
