Julian Lorenzo Farrapeira

LEADERSHIP & ORGANIZATIONAL CULTURE.

Founder & CEO, Wellbeing Leadership. TOP 100 HR Personalities 2025. One of the 40 Global Leadership Experts according to Marshall Goldsmith.

Julián Lorenzo Farrapeira conferencia, speaker, liderazgo, bienestar

More than 30,000 people impacted in 20 countries.

English · Portuguese · Spanish

Julian Lorenzo Farrapeira has been recognized as one of the Top 100 HR Personalities of 2025 and was selected by Marshall Goldsmith — the only Leadership Thinker to be ranked number one in the world twice — as one of the 40 global leadership experts chosen to continue his legacy. He is the CEO and Founder of Wellbeing Leadership, a company dedicated to driving business results by developing leaders with a sustainable high-performance approach.

In recent years, Julian Lorenzo Farrapeira has directly impacted more than 30,000 leaders and professionals from Fortune Global 500 companies and Nasdaq-listed organizations, such as Adidas, Nubank, XP and Stone, among others. He helps organizations address critical challenges such as poor leadership performance, high turnover and low engagement.

 

His work integrates science, practical application and measurable results, with a proprietary methodology that strategically connects self-leadership, emotional intelligence, business goals and wellbeing development — always oriented toward generating tangible business impact.

 

He is also a founding partner of Marshall Goldsmith Leadership, a global organization created alongside Marshall Goldsmith that works with CEOs and executive teams from companies such as Google, Apple and Coca-Cola.

 

His professional career has developed across diverse international environments, especially focused on people management, talent development, organizational culture and workplace wellbeing.

 

Specifically, he has held HR leadership roles in Silicon Valley companies and served as People Business Partner Leader LATAM at Mercado Libre, one of the most valuable companies in Latin America and recognized at that time as one of the top 10 best workplaces in the world according to Great Place to Work.

In addition, Julian Lorenzo Farrapeira is co-author of the book “Emerging Coaching: Positive Psychology for a New Leadership” and has collaborated as a guest lecturer at IE Business School Executive Education, recognized by Forbes as the sixth-best business school in the world.

His experience in both Europe and the Americas — and across diverse organizations — allows him to adapt this approach to multicultural contexts, transform organizational cultures, and support teams through transitions toward healthier, more productive and people-centered environments. Furthermore, Julian is able to deliver his keynotes in Spanish, English and Portuguese.

Leadership in the Age of AI: How to Achieve Sustainable High Performance.

In an increasingly automated world, the true differentiating factor for organizations is not technology alone, but leaders’ ability to unlock and amplify human talent. Grounded in scientific evidence and his experience working with global organizations, Julian demonstrates how well-being and leadership have become the most powerful drivers of profitability today.

This keynote offers a clear roadmap for transforming leadership into a catalyst for innovation. Through pillars such as psychological safety, strengths-based leadership, and self-awareness, attendees will discover how to elevate team performance without compromising organizational health, building resilient cultures capable of navigating digital uncertainty.

Leadership with Emotional Intelligence: Ensuring Psychological Safety and Results.

Why Emotionally Safe Teams Are the Key to Innovation and High Performance?.

Inspired by the research of Amy Edmondson and Daniel Goleman, as well as experiences in companies such as Mercado Libre, Julian explores how Emotional Intelligence can become the primary competitive differentiator of leadership in the era of artificial intelligence. He presents practical strategies to cultivate trust, vulnerability, active listening, and empathy, creating psychologically safe environments where people dare to innovate, learn from mistakes, and deliver results consistently.

Leading in Times of Change: Human Skills to Achieve Business Results.

In an environment marked by volatility and uncertainty, the success of a strategy does not depend on technology, but on the people who execute it. In this keynote, Julián demonstrates why Human Skills have ceased to be secondary abilities and have become the critical factors that determine performance and profitability.

Through a proven methodology for change management and experiences with global organizations, Julian provides tools to navigate ambiguity effectively. Attendees will discover how emotional intelligence, adaptability, and assertive communication enable leaders to build trust, reduce resistance, and mobilize their teams toward sustainable results, even under high pressure. A must-attend session for turning change into a growth opportunity.

Organizational Culture: The DNA of High Performance.

Is culture an outcome or the strategy itself? For the world’s most successful companies, the answer is clear: culture is the engine that drives financial results. In this talk, Julián shares the key principles for evolving organizational culture in alignment with business growth.

Drawing on his experience leading culture and engagement initiatives for over 10,000 employees at Mercado Libre—recognized by Great Place to Work as one of the 10 best companies to work for in the world—Julian breaks down how behaviors, rituals, and shared beliefs directly impact engagement and profitability. Through real-life examples, this session encourages participants to stop viewing culture as an abstract concept and start managing it as a sustainable competitive advantage that attracts and retains top talent.

The ROI of Wellbeing: How to Turn Organizational Health into Economic Value.

Corporate well-being has ceased to be "an optional perk" and has become a strategic priority with a direct impact on the bottom line. In this talk, Julián demonstrates with data and scientific evidence why healthy organizations are, by definition, more profitable and resilient.

Drawing on his experience with multinational companies, Julián explores the causal link between organizational health and key performance indicators (KPIs) such as talent retention, reduced burnout, and increased productivity. This session provides executives and leaders with a roadmap to integrate well-being into the DNA of leadership, transforming it into a competitive advantage that supports long-term business growth.

Emergent Coaching: Positive Psychology for a New Leadership.

Emergent Coaching is a book in which, drawing on their experiences, the authors present their Emergent Coaching FLOW model, substantially grounded in positive psychology. The model is complemented by practical questionnaires from various institutions and authors, offered as tools for the leader-coach or coach to help the coachee uncover their strengths, weaknesses, desires, and expectations, with the aim of guiding and improving their professional life in the future.

FLOW builds upon the evolution of earlier models developed by other experts, to which the authors add nuances, unique insights, and findings they have identified. It is structured into four phases, which can be described as: knowing oneself, maintaining a positive outlook, setting specific goals and tracking their achievement, and finally, seeking the enhancement of well-being and happiness in work and life.

Throughout the book, these phases are extensively developed and documented, always with the aim of facilitating their practical application by the coach or by leaders who are attuned to the opportunity to help others grow.

Emergent Coaching: Positive Psychology for a New Leadership.

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