Giuseppe Stigliano

«RETAIL 4.0 | 10 GUIDING PRINCIPLES FOR THE DIGITAL AGE».

GLOBAL CEO, SPRING STUDIOS. CEO, WUNDERMAN THOMPSON ITALY (2018-21). CO-AUTHOR WITH PHILIP KOTLER.

Giuseppe Stigliano speaker, retail, kotler, conferenzia
English · Italian

Giuseppe Stigliano is an entrepreneurial manager with 20 years of international experience in Marketing and Communication services. As the Global CEO of Spring, he guides a team of 250 talents in their London, New York, Los Angeles, and Milan offices. Spring is an innovative 360 agency creating communications for fashion, beauty, lifestyle and luxury brands. Their integrated approach elevates brands and offers relevance to consumers globally.

Before joining Spring, he spent 9 years with WPP as the CEO at Wunderman Thompson Italy, a global marketing and advertising agency with 200 offices all over the world. In his role, he has the privilege to guide a team of more than 200 talents in the relentless pursuit of business and creative solutions for Wunderman Thompson clients.

Prior to this role, he spent 6 years as Executive Director Europe with the award-winning innovation company AKQA, co-founded two startups and earned a Ph.D. degree in Marketing and Economics.

Giuseppe Stigliano is also a business angel, enjoys mentoring young entrepreneurs and works as an Adjunct Professor of Retail Marketing Innovation at notable international universities and business schools (UCL, Politecnico di Milano, IULM).

A thought leader and sought-after keynote speaker on Marketing, Leadership, Digital Transformation, and Corporate Innovation, Giuseppe is also the co-author of the best-selling «Retail 4.0: 10 Guiding Principles for the Digital Age», co-written in 2018 with internationally renowned marketing expert Philip Kotler. The book has been translated into six languages and has sold more than 25,000 copies worldwide. In 2021 he and Philip Kotler joined forces with Riccardo Pozzoli to publish their second book together, «Onlife Fashion: 10 rules for the future of high-end Fashion».

Chronically optimistic and ever curious, Giuseppe has a thirst for learning, a genuine passion for innovation and an insatiable desire to turn what if into what’s next.

Digital Transformation.

Customer Experience.

Retail Marketing.

Business Innovation.

Lean Startup Process.

Design Thinking.

Leadership.

RETAIL 4.0 | 10 RULES FOR THE DIGITAL AGE.

The technological revolution of the last decades has changed many of the assumptions on which the retail world was based. Customer expectations are evolving at the speed of digital: those who buy want to live an increasingly engaging, personalized and rewarding experience. The information circulates at an extraordinary speed, the market has become more horizontal, inclusive and social, the customer journey is less and less linear and predictable, and those who used to be only a "recipient" of marketing and communication campaigns now become increasingly protagonist . If for many this is a problem - or even the "retail apocalypse", as has been stated with a certain superficiality - for others it is an extraordinary opportunity. Digital changes the rules of the game.

In this book, Philip Kotler and Giuseppe Stigliano offer a brief overview of the changes taking place, and together a series of strategic tips - 10 rules, in fact - for retailers who want to merge traditional and digital marketing, choose the most functional technologies, align information transmitted at all points of contact - online and offline - between brands and customers, transforming physical stores into destinations.

RETAIL 4.0 | 10 RULES FOR THE DIGITAL AGE.

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