Giuseppe Stigliano

«RETAIL 4.0 | 10 GUIDING PRINCIPLES FOR THE DIGITAL AGE».

CEO, WUNDERMAN THOMPSON ITALY (WPP GROUP). CO-AUTHOR (WITH PHILIP KOTLER) & PROFESSOR OF ‘RETAIL MARKETING INNOVATION’.

Giuseppe Stigliano speaker, retail, kotler, conferenzia
English · Italian

Giuseppe Stigliano is an entrepreneurial manager with 15 years of international experience in Marketing and Communication services.

He serves since 2019 as CEO of Wunderman Thompson Italy, a global marketing and advertising agency with 200 offices all over the world. In his role, he has the privilege to guide a team of more than 200 talents in the relentless pursuit of business and creative solutions for Wunderman Thompson clients.

Prior to this role, he spent 6 years with the award-winning innovation company AKQA, co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.

He also serves as an Adjunct Professor of ‘Retail Marketing Innovation’ at notable universities and enjoys mentoring talented young entrepreneurs.

Giuseppe Stigliano is a prolific and dynamic public speaker. He regularly gives talks for leading brands and events. The main topics he covers are digital transformation, customer experience, retail marketing and business innovation.

In 2018 he had the privilege to be co-author with the internationally renowned marketing expert Philip Kotler of the business publication: “Retail 4.0 | 10 Guiding Principles for the Digital Age.”

Giuseppe Stigliano defines himself as an avid learner, passionate about innovation and a networker by nature. He believes strongly that in a changing world, playing it safe is one of the riskiest things that companies can do.

Digital Transformation.

Customer Experience.

Retail Marketing.

Business Innovation.

Lean Startup Process.

Design Thinking.

Leadership.

RETAIL 4.0 | 10 RULES FOR THE DIGITAL AGE.

The technological revolution of the last decades has changed many of the assumptions on which the retail world was based. Customer expectations are evolving at the speed of digital: those who buy want to live an increasingly engaging, personalized and rewarding experience. The information circulates at an extraordinary speed, the market has become more horizontal, inclusive and social, the customer journey is less and less linear and predictable, and those who used to be only a "recipient" of marketing and communication campaigns now become increasingly protagonist . If for many this is a problem - or even the "retail apocalypse", as has been stated with a certain superficiality - for others it is an extraordinary opportunity. Digital changes the rules of the game.

In this book, Philip Kotler and Giuseppe Stigliano offer a brief overview of the changes taking place, and together a series of strategic tips - 10 rules, in fact - for retailers who want to merge traditional and digital marketing, choose the most functional technologies, align information transmitted at all points of contact - online and offline - between brands and customers, transforming physical stores into destinations.

RETAIL 4.0 | 10 RULES FOR THE DIGITAL AGE.