Amy Brann


Founder and Director of Synaptic Potential.

Amy Brann speaker, conferencias, synaptic, change



Amy Brann is the founder and CEO of Synaptic Potential and an expert in helping organisations harness their unrealised people potential through the power of neuroscience. She is a speaker, author, and people development expert who’s fact not fluff approach is a welcome authority in a world awash with questionable science and neuromyths.

Amy Brann passionately believes that the only way to achieve your full potential in life and work is by knowing more about how your brain works and her combination of scientific expertise and practical real-world business experience give audiences easy-to-implement frameworks that are proven to uplift brain performance.

Over the past 18 years, Amy has advised hundreds of businesses of all shapes and sizes across the globe including Tesco, Warner Brother, EY, Twinings, Novartis and BNP Paribas, sharing fresh evidence-based insights that challenge people’s status quo, and delivering practical frameworks on how to improve performance and close the potential-performance gap that stops individuals and organisations achieving their Whole Brain Potential.

Amy Brann founded Synaptic Potential was founded  in 2010 when she recognized that organizations were missing a key ingredient for how to get the most out of their people. She had seen first hand how morale rapidly falls when people don’t feel fulfilled and engaged at work and knew there had to be a better way.


She is the author of three compelling books – “Make Your Brain Work, Neuroscience for Coaches”, and “Engaged: The Neuroscience Behind Creating Productive People in Successful Organizations” – that show organizations practical ways to approach people development through the lens of neuroscience.


A frequent keynote speaker at international business events, Amy gives audiences invaluable bite-sized, actionable takeaways based on the latest neuroscience research that leaders, managers and teams can implement in their daily work practices to improve key skills from creativity through to decision-making.

Amy shows your people how they can intentionally sculpt their neural pathways to improve performance and well-being by harnessing insights from neuroscience about how the brain works best.