Barbara Sanfilippo

Quality Service, Leadership and Motivation Specialist


Motivational keynote speaker Barbara Sanfilippo has the unique ability to inspire your people to take action and achieve powerful results in both their business and personal life.

Rated frequently as one of the best speakers at conferences, Barbara Sanfilippo is known for her high energy, audience interaction and idea-packed programs. She’s been recognized by business leaders, educators and association members as being at the top of her game and inspiring people to new heights.

In 2011, Out of hundreds of nominees, Barbara Sanfilippo was awarded the prestigious “Top5 Speaker” designation by Speakers Platform as one of the world’s most respected and compelling speakers in sales and customer service and building customer relationships. Barbara Sanfilippo is one of the highest-rated women speakers and sales speakers and was the only woman awarded in the sales and customer service category.

Founder and director of her own consulting company Romano & Sanfilippo, Barbara Sanfilippo draws on her background as a Vice President and Regional Sales Manager of two major companies and advises organisations in building sales and service culture.

Her Consulting Company, Romano & Sanfilippo takes a total approach to Sales and Service, recognising there is more to developing a sales and quality service culture than just training. The development of a strong sales and service culture is critical to compete more effectively, increase profitability and build shareholder value.

Author of the books Five Star Service and Dream Big, Barbara Sanfilippo delivers innovative interactive programmes which are dynamic and inspirational. With an impressive list of satisfied clients to her credit, including such names as AT&T, Oracle Corporation, Hewlett Packard, Citibank, the University of Alberta (Canada) and Meeting Planners International, Barbara has won the coveted Certified Professional Speaking Award in 1991 which recognises speakers with a commitment to ongoing education, proven speaking experience and satisfied clients.

Barbara Sanfilippo is more than an award-winning motivational keynote speaker — she’s an author, consultant and coach who partners with leading companies throughout the US to enhance customer relationships, increase sales and inspire leaders.

Dream Big! What's The Best That Can Happen? or Dream Big! Success or Significance?

In these busy times, we may be questioning our priorities and what success means to us. Are we addressing the important areas in our life such as: family, friends and service to others? Truly successful people have a sense of purpose, focus and personal fulfillment. In this idea-packed, interactive and entertaining program, Barbara will help you rate your life satisfaction index, define what success and happiness means to you, make time to enjoy more Cappuccino Moments™ and create your biggest dreams. You'll leave energized with a renewed sense of priorities and actions you can take to achieve success and live a life of significance. So be sure to attend this special program by an award-winning speaker.

9 Steps to Grow Your Business Organically Through Relationship Management

Do your customers or members give you their transaction business, but go to your competition for financial advice, borrowing, planning, or investing needs? Do they consider you a financial partner or “just another errand”? Credible research shows many banks and credit unions are missing a big opportunity to expand their market and generate repeat business from existing customers or members concerned about their financial future. Many customers and members rarely visit a branch, are tired of being cross-sold and may feel disengaged from any relationship with you. What are you doing to reach out, build trust and turn these disengaged people into loyal advocates?

Lead in High Definition - Engage Staff, Inspire Leaders, Dream Big!

Despite the sluggish economy, lean staffing and challenging environment, the good news is we can turn anxiety into action and pessimism into passion--if we focus clearly on what we can control. In this idea-packed and entertaining program, Barb will share proven and fun ideas to engage employees, improve service, raise performance, be an inspirational coach; and most of all help you and your staff embrace a success mindset regardless of circumstances. In this energizing and interactive session, you’ll leave inspired and armed with proven ideas to encourage employees, Dream Big! and experience life and work in high definition!

Outclass Your Competition with Five-Star Service or The Evolving Sales and Service Culture - What's Next!

Thousands of dollars are spent annually on what many CEOs think will develop a sales and service culture in their organization. Usually these are short-term "quick fixes" like training and incentives. Why are the effects fleeting? Why are these approaches ineffective over the long term? Those who are successful in sales and service take steps that reach to the very core of their organization. Topical solutions won’t work. In this idea-packed, interactive program, Barbara Sanfilippo outlines a comprehensive, step-by-step process to build a high performance service and sales culture. Topics include: measuring internal and external service, developing standards, setting goals, instilling accountability, providing incentives and recognition, orienting new employees and much more.

Staff Engagement - The Key to Bring Your Service and Brand Alive!

Do you have staff that are physically present but mentally absent? Now that you’ve invested in training, incentives and marketing programs, how will you earn the commitment of your staff? Engaged and involved staff is the key to build customer relationships and bring your brand alive. A new logo and brochures do not serve your customers—your people do. In this idea-packed, energizing and interactive program, you’ll discover how to: identify the signs and causes of disengagement, prevent this “disease” from spreading, increase productivity and most of all win the hearts and minds of your staff!

Build a Business, Advise a Client, Get a Life!

Are you building a business or are your building a book of business? In today’s competitive and fast moving environment you may get so caught up in attracting and advising your clients that you neglect to plan for your own future. If you want to take your business to the next level, you must put on your CEO hat, leverage yourself, build value, and identify those opportunities and strategies that will get you there. Maybe it’s time to bring in a junior professional, upgrade technology, change your marketing program, evaluate profitability, outsource key functions or create an exit strategy to enjoy life more. In this idea-packed, energizing and interactive session, you’ll discover the key ingredients necessary to grow your business, mastermind with your peers and begin planning for your future success.

Winning Sales Strategies of Top Performers - The Critical Edge!

What does it take to thrive as a sales and marketing professional or entrepreneur in the future? How can you attract warm calls and gain a competitive advantage?

Five Star Service and Sales - It Starts With Me!

To be successful, sales representatives, business development professionals and calling officers need motivated and talented sales managers to improve performance. Unfortunately, many managers have never been given any training in "sales management" skills. As a result, they just focus on "reaching their numbers". What they don't realize is to reach their sales targets they must spend the time to develop and help people succeed. Just like a coach who is committed to helping an athlete win a gold medal, committed sales managers can make a significant difference in the performance of their team. Whether you have the title of sales manager or not, if you are responsible for generating revenue through your team--this idea-packed program will give you practical tools you can use immediately to increase performance. Barbara will review best practices utilized by top sales managers.

How to Manage Your Book of Business - The Secret to Expanding Customer Relationships

Chances are some of your VIP customers are feeling neglected and are ripe for being stolen. What are you doing to reach out and touch your best customers, build loyalty, and nurture profitable relationships? As a relationship manager or sales representative your primary role is to retain your "A" customers and expand relationships with your "B" customers. In essence, your job is to effectively manage your "book of business." In this program, you'll get valuable information you can use to begin confidently contacting your key customers.

The HR Director's Role - Be Savvy, Be Strategic, Be Smart!

In today's fiercely competitive environment, savvy human resource professionals who add value and impact revenue will win the respect and support of CEO's and senior management. In addition to hiring staff and monitoring benefit programs, HR can be the driving force behind strategic initiatives. In this idea-packed, energizing and interactive program, Barbara will outline proven strategies you can use to be viewed as a key contributor and business partner.

Consider a Sales and Service Management Planning Retreat

The Sales and Service Management Planning Retreat is an interactive workshop outlining a comprehensive, step-by-step process for building and/or advancing a sales and service culture. Participants at our retreats identify their strengths and weaknesses, determine key priorities and set specific action steps. With a unified management team, they are then able to develop a list of implementation priorities.

Dream Big! What's the Best That Can Happen? A Spiritual Guide to Unlimited Possibilities

Every one of us has hopes and dreams. You do. I do. For years I've been sharing my Dream Big message with audiences around the world. Many of my friends have told me, "Barbara, you have a talent for creating everything that you want. You imagine a dream and then it just happens." I get numerous letters from people in my audiences who write, "I tried your suggestions and you won't believe what happened." With excitement they write about their wonderful new relationship, dream job, or new house. This book is for you

Dream Big! What's the Best That Can Happen? A Spiritual Guide to Unlimited Possibilities

Five-Star Service Solutions: Winning Ideas for Achieving Exceptional Service in Today's Financial Institutions

Five-Star Service Solutions: Winning Ideas for Achieving Exceptional Service in Today's Financial Institutions