Álex Rovira


Good Luck, creating the conditions for success in life and business.

Álex Rovira conferencia, speaker, la buena suerte, liderazgo

If there is no human quality in the processes there is no economic quality in the results.

English · Spanish

Alex Rovira, Economist and MBA from ESADE, is recognized internationally for his approaches in leadership development and as an expert in processes of cultural change and creation of new values in organizations.

Writer, consultant and international speaker, all his contributions and ideas contribute to the integral development of people in the professional and personal sphere. He regularly collaborates with prestigious academic institutions, as well as ESADE, giving seminars for senior management, on issues related to the management of new organizations: Talent Management, People Management and Cultural Change.

Author of numerous books, among others: «La brújula interior» and «Los siete poderes», which have obtained great international success. But, without a doubt, «La Buena Suerte» has been his work of greatest international impact, published in 42 languages, with an unprecedented success in Spanish nonfiction literature, sold more than eight million copies and received the award for the best book of the year in Japan in 2004 by unanimity of critics, public and professionals of the publishing sector.

Álex Rovira, believes that if organizations want to remain competitive, they will not only have to improve their processes, they will have to be managed with new humanistic attitudes and values.

He is currently the most requested speaker to analyze the changes that are coming and that we are already living, in addition to regularly collaborating with different national and international media and many companies around the world.

All his teachings and approaches are applicable to the world of business management and to our own individual and professional development as human beings.

The psychology of leadership and its impact on the company.

Motivating and inspiring: The keys to improving our skills to manage equipment.

Believe, Create, Achieve. When Good Luck doesn´t happen by chance.

The World to Come: Analyze and anticipate the future.

The seven keys: Conquer your vital freedom.

After the sales phenomenon of Good luck, Álex Rovira and Fernando Trías de Bes believed they had achieved success and, with it, the freedom to live according to their wishes. However, they still had a long way to go before they reached something more important: vital freedom.

In this book, the authors discover the keys to letting go of limiting beliefs and how to achieve the seven keys that will allow us to live according to our essence: the key of belief, the key of judgment, the key of achievement, the key of enjoyment. , the key of surrender, the key of identity and the key of being. On this journey of liberation he accompanies us at the beginning of each chapter "The enigma of the seven keys", an inspiring story in the style of One Thousand and One Nights.

Because the secret is not to be free, but not to be a slave. A full life is only possible from vital freedom.

The seven keys: Conquer your vital freedom.

The good crisis

Getting over a crisis –the crisis- doesn’t mean HAVING once again, but managing to BE -facing each moment with dignity, hope and a sense of reality. “The crisis will be what you make of it,” states Álex. A book which takes difficulty as a sign of life, but teaches us to incorporate the best of the past, to give in to change, to challenge routine, to create and think differently, and to find meaning in pain. The time has come to face our difficulties, unexpected changes, stagnation; and to use our intelligence, to trust and keep on going.

In the same line as the inspirational messages that have brought readers all over the world together in works such as “Good Life” or “Good Luck”, Álex Rovira completes his trilogy with “Good Crisis”, a showcase of inspirational, illustrative letters written to you, the reader, which give you the keys to transforming your life through the learning process any kind of crisis leads to, with examples of obstacles overcome and words to revitalize you. An indispensable work for turning crises into new opportunities.

The good crisis

The Profit

In “Profit”, Álex Rovira and Georges Escribano show, in a friendly, educational way, how someone who has lost his faith in the future of his business can create wellbeing around him, get back in touch with his employees, and recover the things he longs for, using the innovative theories of Psychosocial Economics explained at the end of the book. An essential book for learning to manage quality through consciousness and the understanding of our own personalities, which will help us create true profit.

The Profit

The Good Luck

Many years ago, in a faraway kingdom, Merlin called all the knights between its borders to him and told them, “In seven nights, the Magic Four-Leaved Clover, the clover that gives infinite good luck to its owner, will germinate in the Enchanted Forest.” Who will accept the challenge of venturing into the Enchanted Forest in search of the Magic Clover?

This is how “Good Luck” begins. An inspiring, extraordinarily positive book: a tale which unveils the keys to Good Luck and prosperity, both in life and in business.

Available in Spanish, Catalan, Euskera and Galician.

Álex Rovira’s great classic has been translated into other forty-two different languages and has sold over four million copies worldwide.

The Good Luck


We live in a deeply dysfunctional environment that is leading us to higher rates of corruption, unemployment, hopelessness and a growing lack of trust in people. We are, therefore, facing a critical challenge: rebuilding, redefining, or reinventing a social and political system capable of giving everyone a decent life, a successful and sustainable living, which does not accept any abuse, speculation, short-termism or predation.

Given the failure of other proposals, this book aims to find solutions that take into account the personal, social and labor aspects, in pursuit of a basic or essential balance that is available to everyone. The alternative posed by ‘That Life You Deserve’ is based on the construction of a system which harmonizes the material with the spiritual, productivity, personal satisfaction, competitiveness with self-realization of people.

Álex Rovira and Pascual Olmos propose a new model based in three principles: the deep motivations of people, creativity and a socially and environmentally responsible technology.