Dorie Clark speaker, management, leadership

We share with you a post published in ‘Entrepreneur’ in which you can learn more about Dorie Clark:

“As Dorie mentions “If you’re going to have a successful business doing sales all the time becomes a problem. And the reason for that is that sales often is not incredibly scalable. If you want to grow exponentially, rather than just incrementally, you need marketing in order to expose yourself and your business to a new audience.”

She then provides an approach for you to consider as you’re just starting out, and once you begin to grow. “As we’re thinking in waves early on, you over-index on sales, but eventually you need to level up your marketing as well, so that you can grow your business for the long term.” (…)

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