Peter Fisk

Peter Fisk is a global thought leader in strategy, innovation and marketing. Bestselling author, expert consultant and keynote speaker, Peter Fisk helping business leaders to develop innovative strategies for business and brands.

Peter Fisk’s article titled “Recode your business: Now is the time to be courageous, to create a better future” highlights the need for businesses to adapt and thrive in a rapidly changing world. Peter Fisk emphasizes the importance of three key mindsets for driving innovation, growth, and leadership towards a better future.

The article acknowledges the challenges presented by various factors such as technological advancements, geopolitical shifts, complex markets, and environmental crises. It also mentions the demands of customers, disruptive entrepreneurs, social distrust, unexpected shocks, and uncertain futures.

To navigate these challenges successfully, our speaker argues that businesses need to adopt a mindset of reinvention. This involves making sense of the changing world, exploring new strategies to achieve success, and encouraging teams to rethink their approach. Furthermore, businesses should seek out the best ideas and concepts from around the world, experimenting and learning through practical implementation.

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