Daniel Marote

SUPERHUMANS: THE COMPETITIVE ADVANTAGE YOU NEED IN THE AGE OF AI.

Global Reference & Expert in AI and Automation. #1 CX conference on Youtube. Founder, Hydra Digital.

Daniel Marote, conferencias, IA, speaker, marketing
English · Spanish

Daniel Marote is a Globally Recognized Expert in Artificial Intelligence and Strategic Business Consulting, with an outstanding career spanning over 22 years in implementing technological solutions to transform businesses. As CEO of ConsultorPRO and AIppoiting, he has helped companies scale and improve their operational efficiency through AI and automation.

With over 400 projects executed across 25 countries and 12 international awards, he has collaborated with renowned brands such as Starbucks, Michelin, Telefónica, and Siemens, establishing himself as a leader in technological innovation applied to business growth.

 

His conference on CX (Customer Experience) is ranked #1 on YouTube worldwide.

 

Daniel Marote is the Founder of Hydra Digital, a creative studio dedicated to creating and/or improving the image of companies and projects, helping them define a strategy that truly works and is tailored to their target audience. He was responsible for Starbucks’ entire digital strategy in Spain and has worked on brand positioning and customer experience for other major clients such as Mahou-San Miguel, Michelin, IE Business School, Ballantine’s, Havana 7, La Tagliatella, Canon, Shiseido, Telefonica, Siemens, Iberia, and El Corte Inglés, among others.

Furthermore, he is the CEO of @Mundocrypto, the world’s largest educational institution in cryptocurrencies and blockchain, as well as the Chief Marketing Officer at EsmeLearning, which provides executive online education by reinventing remote learning through AI-enabled tools and years of peer-reviewed cognitive and neuroscientific research to deliver an immersive and highly applied collaborative learning experience. He is also the Founder and CEO of educAItion, a company dedicated to helping businesses optimize and scale using Artificial Intelligence.

His book, OrganicSM, is ranked among the top 10 digital marketing books according to AulaCM.

 

Additionally, for those interested in mastering ChatGPT, Daniel Marote offers resources such as “5 Prompts That Will Make You an EXPERT in ChatGPT (and Transform Your Business),” where he provides practical examples to optimize its use in business strategies.

 

Currently, he is the Director of the Entrepreneurship Area and Lead Mentor at ThePowerMBA and the host of the leading Spanish-language marketing program “Un Café con Dani Marote“, with an average audience of 200,000 people. Previously, he was a professor in the Marketing and Sales Management program at IE Business School (2016-19).

He is also a contributor to Retina El País, the Emprendeprogram on Televisión Española (TVE), and the creator of the manifesto and movement “#UserLovers: For a World Without Spam“, which has already attracted thousands of professionals committed to changing the rules of communication and marketing.

On his YouTube channel, Daniel shares educational content on artificial intelligence and its application in business. For example, in his video “If You Don’t Use AI in Your Business, You’ll Be Left Out of the Market“, he analyzes how AI is transforming companies and which tools can be implemented immediately.

SUPERHUMANS: The Competitive Advantage you Need in The Age of AI.

The AI Revolution Is Here. Are You Ready to Seize It or Will You Be Left Behind? 93% of companies have yet to take action in adopting AI. Do you know what that means? A historic opportunity for those who do.

Today, AI is no longer a thing of the future—it’s redefining the way we work, sell, and build businesses. The question isn’t whether AI will affect you, but how you will leverage it before your competition does. In this conference, Daniel Marote will take you beyond the hype and show you how to become a SUPER-HUMAN with AI:

- Automate repetitive tasks to reclaim your time.
- Multiply your productivity with tools that make you unstoppable.
- Design AI-driven workflows to scale without limits.
- Create your own army of personalized AI Agents to boost your business.

The time to act is now. Simply "being informed" about AI isn’t enough—you must learn to use it strategically to win.

If you don't use AI in your business, you're losing market share.

5 Prompts that will make you an expert in ChatGPT.

Did you know that 80% of users only take advantage of 20% of ChatGPT's potential? In this conference, Daniel Marote will show you how to break out of that statistic and make the most of this revolutionary tool.

He will share five powerful prompts that will transform the way you use ChatGPT for:

- Creating business growth strategies.
- Designing detailed digital marketing plans.
- Developing a strong and consistent brand identity.
- Boosting your personal productivity.
- Planning a successful career transition.

The best part? These prompts are simple to use, and you can apply them today to optimize your business or professional life. Plus, he will explain how to customize them and work with ChatGPT as if it were your teammate.

Key topics covered in this conference:

- How to use ChatGPT beyond the basics.
- Practical examples of customizable prompts.
- Tips to become an advanced AI user.
- How to integrate ChatGPT into your business processes.

How to use Artificial Intelligence to work less and earn more.

How AI Is Transforming Not Just Businesses, but Society as a Whole

From its impact on the current economic model to how you can use it today to work less, be more efficient, and earn more.

What You’ll Learn in This Conference:

- Why AI is the greatest innovation in history (even bigger than the atom!).
- How knowledge is shifting from scarcity to infinity—and what that means for your profession.
- The two paths humanity will face: merging with machines or rejecting them.
- Why AI is disrupting the current economic model and how to leverage this revolution to your advantage.

If you run a consulting business or an agency, this conference is a must to understand how AI can help you automate processes, increase efficiency, and boost your revenue.

Customer experience is a necessity, not an option.

The success of a brand today lies in making its customers understand simply and clearly why they should choose it over its competitors.

After nearly 10 years of economic crisis and the consequences of globalization, many companies and brands were forced to adopt a price-based business strategy. This meant they entered a cycle where they lowered their prices, then their competitors did the same, and so on, ultimately eroding their profit margins. Price strategies are often unsustainable in the long run, as they become unprofitable for businesses.

The clear alternative is to create a differentiation strategy through an exceptional Customer Experience that fosters connection and loyalty:

- Gaining deep knowledge and understanding of the customer, their needs, and their behavior.
- Designing a unique value proposition that helps customers choose my brand or product.

People are the key to digital transformation.

We will talk about the topics that most concern people and organizations in this turbulent and technological world.

- Innovation as the key to the future.
- Understanding and managing megatrends.

Creating the right conditions to face changes and business transformations in the new digital economy.
Developing people-centered business strategies.

Business with Purpose: The rise of the responsible consumer and the conscious company.

We are living in a new era where consumers are concerned about the traceability, sustainability, and responsibility behind the products or services they consume.

This new reality forces companies to be more aware of how they manage their workforce and the impact they have on the environment.

Embracing this trend is a clear opportunity for businesses to differentiate themselves from their competition. More importantly, it can be a great opportunity to give the organization a transcendent purpose, making it easier for its key stakeholders—customers and employees—to connect powerfully with that purpose.

Digital Marketing: Disruptions, interruptions, and spam content no longer work and don't excite our customers

Ad blockers, YouTube Red, and the news that Apple will allow native ad blocking on its devices are just the tip of the spear in what users are clearly telling us. They don’t want to be interrupted or bothered! They don’t want more spam!

In this new era, where users have declared war on traditional advertising, what will brands do to continue reaching them?

I had been waiting for this moment for a long time. For several years now, I have been working on a new model that is more user-friendly—one that they actually want to have. One that truly provides value, translating into sales and loyalty.

#UserLovers: Experiencia de cliente y empresas GIP

Working to improve the customer experience today is not an option: it is a requirement for companies that want to exist in the next ten years. Understanding the new technological digital era is also essential.

The first challenge in repositioning your company toward success is to ensure that your organization genuinely cares about people. This book explains practically that there are two major courses of action in this digital era to generate business opportunities: Designing a meaningful and relevant customer experience and being a GIP (generating positive impact) company.

Daniel Marote has been researching and testing new paths for years and has summarized his learnings in #UserLovers, a work philosophy he practices with great success and has now captured in this book. It outlines a more effective and friendly way to connect with customers. Over half a million professionals have already joined this movement to always bring value to their users, together.

#UserLovers: Experiencia de cliente y empresas GIP

Organicsm: La forma natural de hacer Social Media Marketing.

Daniel Marote is an expert in marketing and communication. He is currently the CEO of Hydra Social Media agency. Daniel has led multiple successful social media projects: in 2011, the brands Starbucks and Cash Converters were ranked number 1 and 2 on Facebook Spain according to a study by Socialbakers.

Organicsm: La forma natural de hacer Social Media Marketing.