Dorie Clark: “Strive for simplicity”

We share with you a post published in ‘Fast Company’ in which you can learn more about Dorie Clark:

«Third, strive for simplicity. Remembering to pick up three items from the grocery store is significantly easier than remembering 30 items without the aid of a list. Our brains work the same way. In the field of neuroscience this is called “working memory overload.” Think of what you want people to share about you and then review it for the two to three most important elements. Trim the message down and you’ll have more people sharing it because they can remember it.»

Read more: https://www.fastcompany.com/90840269/increase-word-of-mouth-business-challenging-economic-times