Brian Solís ha estudiado los efectos de las tecnologías emergentes sobre los negocios y la sociedad durante muchos años. Sus investigaciones y libros publicados han ayudado a numerosos ejecutivos de todo el mundo a entender mejor la relación entre la evolución de la tecnología y su impacto en la vida cotidiana.
Brian Solis es analista digital, escritor, antropólogo y futurista, además de uno de los conferenciantes más reconocidos en todo el mundo. Analista Principal de Altimeter – grupo de analistas digitales perteneciente a Prophet – una compañía que estudia la innovación disruptiva y su impacto sobre los negocios y la sociedad. Actualmente es considerado uno de los líderes mundiales de opinión en Marketing Digital y Social Media.
Ha escrito activamente sobre tecnología punta, sobre modelos de negocios emergentes y sobre el nuevo marketing desde mediados de los años 90, con el fin de documentar el impacto digital en los medios de comunicación, el comercio y la cultura en un futuro cercano. A principios de 2007, escribió el éxito mundial
El Manifiesto Social Media, en el cual mostró al detalle cómo las organizaciones deben replantearse las estrategias de negocio, de marketing y de servicio y atención al cliente.
Otros de sus trabajos como escritor son
What’s the Future of Business, donde explora el ecosistema del consumismo conectado y cómo las relaciones comerciales y de los clientes se desarrollan en cuatro momentos distintos de la verdad; The End of Business as Usual, que fue nombrado por Publisher’s Weekly como un Top 10 para los negocios; y Engage, que es considerado la guía de referencia de la industria para las empresas, en cuestiones de comercialización, ventas y servicios en la web.
En su nuevo libro X:
The Experience When Business Meets Design, destaca la importancia de las nuevas marcas y su experiencia con las nuevas tecnologías, para re-imaginar el recorrido del cliente y el ciclo de vida.
Brian Solís comparte su visión y experiencias a través de conferencias magistrales y presentaciones alrededor de todo el mundo para ayudar a las organizaciones a entender la dinámica que define la transformación digital, la innovación, el consumismo y el estilo de vida digital conectada.
La Revolución de los Negocios
Digital Darwinism: How incumbent companies are making mistakes that are sealing their fates and how to do to survive and thrive in an era of digital Darwinism.
Digital Transformation: The State and future of digital transformation and how it’s changing businesses at the very core. Leadership Comes from The Top and Anywhere: Change agents and business mavericks and how they inspire change and what it takes to identify, empower and lead them. Diseñando la experiencia como una nueva marca Introduciendo a la Generación C El futuro del retail/shopping Silicon Valley y la Innovación
Silicon Valley and Future Technology: What is it about Silicon Valley that drives innovation and disruption, what’s the hot new tech and what’s the next big thing?!
The Rise of Corporate Innovation Centers: in Silicon Valley and around the world, businesses are opening up innovation centers. What can these efforts teach you about the future of business? Find out. Culture Shift: Technology is impacting business and society. See the world through the eyes of your customers and employees to feel a little empathy to drive human-centered innovation and compete for relevance. Act Like a Startup: Disruption can come from anywhere and it takes a new approach to compete against threats large and small. Here’s how to think and act like startups to innovate differently. Cultura 2.0
We ARE the Change We Wish to See in the World: Times are changing, expertise is aging, everyone of us needs motivation to see and do things differently. Brian was inspired by Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” He helps audiences shift perspective and feel inspired to see the world in a new light as a way of driving change in leadership, work, and personal aspirations.
The Engagement Gap: Employee engagement and morale are at record lows. Get introduced to the engagement gap and take steps to boost happiness and productivity by engaging Millennials and all employees with a new philosophy and infrastructure for work. Leadership vs. Management: Shifting from a rut of management to that of leadership. See examples of how executives learn how to lead in roles from the top to bottom to inspire a more passionate, loyal and profitable workforce. Culture of Innovation: Learn about the 12 pillars of innovation and how companies are investing in new cultures to nurture innovation internally. Humans Need Not Apply: Digital literacy is everything now. Executives don’t live life as their customers do. Workforces and intellectual capital are aging. New expertise is in demand. Learn how to identify and train/hire for the jobs of the future. El nuevo marketing: Digital/Omni/Mobile/Social
R.R.S.: The future of marketing is tied to a thoughtful approach of R.R.S. (Relevance. Resonance. Significance.). Develop marketing strategies and campaigns that matter in a real-time, always-on, mobile-first world.
Responsive Storytelling and Engagement: Social, mobile, real-time changed the game for marketing, advertising and content strategies. Learn how to think of marketing as “social objects” that talk to and through people, shifting from a world of impressions to expressions. The A.R.T. of Engagement: Marketing breaks down to actions, reactions and transaction. Design engaging marketing programs that handhold people through the funnel and the new customer journey. Digital Influence and The New Influencer: From Twitter to Instagram to Youtube and everything in between, meet the new influencers and how to engage them. X: The Experience When Business Meets Design
ABOUT THE BOOK
THE FUTURE OF BUSINESS LIES IN EXPERIENCE ARCHITECTURE AND YOU ARE THE ARCHITECT. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. The 7 Success Factors Of Social Business Strategy
Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way toward my focus on digital transformation and innovation today.
Now, after all this time however, I wanted to share the official infographic from our ebook, The 7 Success Factors of Social Business Strategy. In our work, Charlene I studied the common attributes of businesses that found success in social. More importantly, we learned how doing so helped the business evolve rigid or traditional models to become resilient. Everything came down to seven stepping-stones that set advanced businesses apart from those meandering or experimenting in social today. You don’t need to read our ebook to learn what they are and why they’re important. A social business is not a marketing strategy or a technology roadmap but rather a way or philosophy of how business could be done differently…in a much more human manner. Let’s start with Altimeter’s definition of a successful Social Business Strategy (SBS). It is one that aligns with the strategic business goals and has alignment and support throughout the organization. Now, let’s walk through the infographic. The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
It's a new era of business and consumerism and you play a role in defining it Today's biggest trends the mobile web, social media, real-time have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?" Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet "Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow." John Chambers, CEO of Cisco Systems, Inc. "Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure." Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story "Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism." Mark Burnett, Television Executive Producer
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. What's the Future of Business?: Changing the Way Businesses Create Experiences
"In today s rapidly changing digital environment, Darwinism is alive and well. What s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. * Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships * Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind * Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
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